InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Single Grain

DECEMBER 18, 2019

Facebook Ads are still pretty affordable for most marketers, but costs are increasing steadily year over year, and many advertisers are justifiably worried. Facebook currently has about 7 million advertisers, up from 4 million in 2016. Trend #3: Mobile-first and Mobile Studio Will Be the Name of the Game.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Lemonads

JULY 14, 2020

Founded back in 2016, the platform has become one of the best anti-fraud tools for advertisers and networks alike thanks to its variety of implementation options, making it one of the most dynamic anti-fraud tools available today. Desktop ad fraud attacks are usually performed using more rudimentary tactics.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

InMobi

MAY 29, 2018

Mobile device usage increased 6 percent between 2016 and last year, with half of all time spent on a smartphone dedicated to apps. How do brands reach their target audiences on mobile? In-app mobile advertising is definitely a good start, but it’s important to note the fragmented nature of mobile audiences.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. A lot more machine learning, which is making an impact in the desktop world, will come over to mobile. if they meet certain requirements.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40