InMobi

DECEMBER 30, 2013

The number of mobile phone subscribers is expected to outgrow the world’s population in the coming year and this is expected to impact business models, empower consumers, and improve collaboration and marketing. With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

JANUARY 5, 2015

Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme. Mobile is now the primary source of information and action. billion in 2015 and USD 38.1

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. How is mobile advertising changing over time? and almost $184 billion worldwide. In the U.S.,

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JUNE 25, 2018

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. within our network.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. per click in the second quarter of 2016.

CPM 52

CPM CPC Advertising Banner 52

InMobi

DECEMBER 30, 2012

Mobile devices are known to surpass desktops as the most common ways to go online - making mobile marketing more important than ever. Companies must start looking at innovative mobile marketing strategies to ride the mobile wave. eMarketer expects US mobile ad spending to reach $7.19

Marketing 40

Marketing Mobile Search Retail Mobile Ads 40

InMobi

AUGUST 26, 2016

billion in 2016, up 2.6 However, the digital age has changed the way we shop, and the adoption of mobile has introduced new ways to research, compare, and buy. With this shift in consumption, it's clear that brands need to allocate marketing budgets towards mobile videos. Why mobile video?

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

MAY 29, 2018

As programmatic has grown, many unsavory players have entered the market and sullied its once good name. A recent global poll conducted by Rakuten Marketing found that 83 percent of respondents viewed online advertising as disruptive , and 43 percent of those polled in the United States have had bad online ad experiences.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

InMobi

NOVEMBER 20, 2019

We used cutting-edge market research and consumer insights solution InMobi Pulse to look at some of the biggest car research properties in the U.S., along with data on how people use the mobile apps of the major automakers themselves. They’re also increasingly targeting mobile - and for good reason.

Finance 52

Finance Audience Mobile Ads AutoMobile 52

Lemonads

JULY 14, 2020

The issue of ad fraud has received a lot of attention over the last few years and for good reasons. At lemonads, we’ve developed a wide range of in-house ad fraud detection mechanisms to help weed out deceitful interactions in our network. Ad Fraud at a Glimpse: How Big is the Problem?

Machine Learning 52

Machine Learning Conversion CPL CPA 52

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. House of Representatives is going to be looking at protecting privacy very closely in the wake of the 2016 election. the list goes on and on. Let us know!

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Automatad Inc.

FEBRUARY 7, 2022

Many claimed that this would favor Google in further consolidating its position in the market. Having a massive grasp over the market makes Google’s influence inescapable. It has also steadily increased since Q1 2021, acquiring Xander to become the top bidder in the US ad market. . Programmatic Video Ad Spending.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

JANUARY 3, 2013

Furthermore, according to Forrester, tablets are set to replace laptops by 2016. The report reveals that tablets are set to become the mobile device of choice relegating the laptop to third device status. It also estimates that tablet sales will touch 375 million taking the global tablet base to 760 million in 2016.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

SEPTEMBER 23, 2020

Using InMobi Pulse, InMobi’s mobile market research solution, we polled 4,200 Americans in August and September. But with younger Americans, mobile advertising was even more popular than TV ads. In addition, among those between 26 and 35, 73% said mobile ads helped them learn.

Advertising 52

Advertising Education Mobile Ads Audience 52

VideoWeek

APRIL 4, 2025

Top Stories AppLovin Confirms TikTok Bid Mobile ad tech business AppLovin confirmed on Thursday that it has submitted a bid for all of TikTok’s operations outside of China, ahead of an impending deadline for TikTok to either separate from its Chinese parent company or be banned in America.

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