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Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

While many would have overlooked some of the importance of mobile and the opportunities it presented in 2015, it is essential for brands to look ahead, do some forward thinking and speculate on the mobile strategy they need to adopt to remain relevant. What does the mobile journey look like in 2016?

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing.

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The Mobile Opportunity for Travel Marketers

InMobi

According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories. THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017.

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Mobile Trends 2013: Mobile Emerges as Core Digital Marketing Channel

InMobi

Mobile devices are known to surpass desktops as the most common ways to go online - making mobile marketing more important than ever. Companies must start looking at innovative mobile marketing strategies to ride the mobile wave. eMarketer expects US mobile ad spending to reach $7.19

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

The company also snapped up two advertising executives from Snap during a period of turmoil for the Snapchat owner (more on that below), “poaching two people that lent the social media company credibility with brand marketers,” according to Reuters. The streamer has partnerships with A+E Networks, E.W. rising to 20.2

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52 In-App Advertising Statistics You Should Know

InMobi

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. 12 percent of all time spent on a mobile device is in browsers, according to comScore.

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Digital is Dead - Long Live Digital

InMobi

Furthermore, according to Forrester, tablets are set to replace laptops by 2016. The report reveals that tablets are set to become the mobile device of choice relegating the laptop to third device status. It also estimates that tablet sales will touch 375 million taking the global tablet base to 760 million in 2016.