Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? What do marketers want from their campaigns? In fact, 92% of consumers want ads that feel like stories: Why Is Storytelling Important for Marketing?

Marketing 111

Marketing Audience Banner Impressions 111

VideoWeek

JUNE 13, 2023

Local business Founded in 2016, the New York-based company enables broadcasters to sell CTV inventory to local advertisers, with clients including Tegna, E.W. We see tremendous growth ahead in the company’s existing and adjacent markets and look forward to supporting Madhive to further accelerate the company’s journey.”

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Single Grain

DECEMBER 18, 2019

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. That’s why we rounded up the key trends that will impact running ads on Facebook this year. Book My Free Marketing Consultation. 5 Most Important Trends for Facebook Ads in 2020.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

VideoWeek

APRIL 13, 2023

Video ad revenues reached $47.1 billion in 2022, according to newly released IAB data, as budgets shift away from search and towards digital video. Nevertheless, online revenues still delivered double-digit growth, driven by diversification in ad spend. Those revenues migrated from search, which grew 7.8

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JUNE 25, 2018

Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. 1) Because It’s Effective In short, video ads work.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

InMobi

JANUARY 5, 2015

The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme. Due to its effectiveness and the ability to reach people anytime, anywhere, every brand needs an effective mobile marketing strategy. Video is a natural medium for mobile advertising.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots.

Communications 52

Communications Entertainment Conversion Audience 52

InMobi

DECEMBER 30, 2013

The number of mobile phone subscribers is expected to outgrow the world’s population in the coming year and this is expected to impact business models, empower consumers, and improve collaboration and marketing. Programmatic ad buying and selling is changing the mobile landscape and is growing in fast in developed internet markets.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

NOVEMBER 6, 2017

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016.

Retargeting 52

Retargeting Fashion Electronics Retail 52

Digiday

OCTOBER 19, 2022

“[Influencers] have to think about how they connect to the different audiences, whether they need to create different content — it creates more work ,” said Jenny Tsai, CEO of Wearisma , an influencer marketing platform. Instagram previously let creators make money through in-stream video ads, earning a 55% share of the revenue.

Affiliates 81

Affiliates Entertainment Video Ads Audience 81

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. In one Ipsos survey, half of respondents said they thought mobile ads were visually appealing, while 44 percent said the same think about desktop and laptop browser ads. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

AUGUST 26, 2016

billion in 2016, up 2.6 With this shift in consumption, it's clear that brands need to allocate marketing budgets towards mobile videos. Why mobile video? percent -- much higher than mobile banner ads with a CTR of 0.88 It's also become apparent that video ads offer better engagement to users and advertisers.

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots.

Communications 52

Communications Conversion Entertainment Audience 52

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

VideoWeek

MARCH 14, 2025

In a fireside chat with Barclays MD Warren Ackerman, Fernandez described the move as “probably the biggest change in [Unilever] going forward” Unilever’s marketing budget has risen quickly over the past few years, up from 13.1 percent of revenues in 2022 to 15.9 percent in the second half of last year. Judge Amit P.

Food 52

Food Ad Tech Media Agency 52

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. The video marketing industry grew by 20% in 2023 alone. But, while 91% of businesses use video marketing, understanding its effectiveness is still an issue. AI-driven attribution streamlines this task.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

InMobi

OCTOBER 12, 2016

InMobi has featured as a Global Platinum Advertising Partner for the third year in a row in the 2016 edition of the Top 25 Global A dvertising Partners released by TUNE, the leading mobile analytics platform. billion unique users across the globe, we enjoy leadership in several key markets across the US, Europe and Asia. Ranked No.

Advertising 52

Advertising ROI Video Ads Marketing 52

illumin

JANUARY 9, 2019

Statistics actually indicate that engaged viewing time, earned views, and social interactions all decline rather rapidly once campaign execution begins: Source: Visible Measures Data, 241 food & beverage video ad creatives from 2016. Audience attention remains a proven pain for many marketers.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

Monetize More

DECEMBER 29, 2022

You should also consider the size and placement of your ad units to ensure that they are visible and effective. Use ad formats that perform well: Different ad formats perform differently on different websites. Use data and analytics tools to understand your audience and target your ads accordingly.

Header Bidding 98

Header Bidding Ad Ops Ad Exchange Affiliates 98

InMobi

OCTOBER 12, 2016

I am sure as an advertiser or marketer this makes perfect sense. Today, we have access to next-generation video ads like 360° videos and vertical-videos to wow customers with a brand’s story. Clearly, an untapped opportunity, waiting to be harnessed by advertisers, marketers and brands alike.

Video Ads 52

Video Ads Brand Awareness Audience Advertising 52

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. Video Outstream Oustream Unit Settings.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Users love consuming video, more so with the convenience of their mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

JULY 31, 2017

In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. In fact, VAST ads load within 0.06

Viewability 52

Viewability Cookies Impressions Ad network 52

Single Grain

MARCH 21, 2022

Book My Free TikTok Ads Consultation . What Does a TikTok Ads Agency Do? A TikTok ads agency is responsible for managing ad campaigns in TikTok, the fastest growing social network globally. Writing persuasive ad copy. Leveraging their deep understanding of the algorithm to create ads capable of blowing up.

Agency 59

Agency SEO Media Audience 59

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. There are many major industry players on the market, and each comes with its own set of features and tools. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

NewProgrammatic

SEPTEMBER 8, 2021

Each digital marketing method has its perks, and if you combine that with a clear outline of your marketing strategy, you have a two-step recipe for growth. However, opting for popular solutions puts your brand up against a very saturated market. Social media marketing, however, is not limited to the giants. TikTok Ads.

SEO 52

SEO Ad Exchange Audience Affiliates 52

Lemonads

JULY 14, 2020

The issue of ad fraud has received a lot of attention over the last few years and for good reasons. At lemonads, we’ve developed a wide range of in-house ad fraud detection mechanisms to help weed out deceitful interactions in our network. Ad Fraud at a Glimpse: How Big is the Problem?

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Automatad Inc.

FEBRUARY 7, 2022

Programmatic video ad spending is expected to grow to $62.96 Many claimed that this would favor Google in further consolidating its position in the market. Having a massive grasp over the market makes Google’s influence inescapable. Programmatic Video Ad Spending. Google’s Ad Revenue.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Ad Beat

JULY 26, 2019

increase from 2016) and their market valuation was projected to be US$98.2 On the marketing front, the company has invested in TV commercials, social media channels, and outdoor advertising since their inception. . The videos were also seen on the several web properties owned by eBay (acquired by PayPal in October 2002).

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Digiday

MARCH 22, 2023

Cross-team collaboration While the separation of church and state between editorial and revenue teams is still a priority within media companies, the walls between sales, subscriptions, commerce and marketing divisions have been rapidly shrinking. And both companies report positive revenue growth as a result of these changes.

Media 69

Media Conversion Advertising Healthcare 69

VideoWeek

JUNE 17, 2022

AppsFlyer has introduced a Data Clean Room solution, allowing app developers to securely produce insights based on combining their first-party data with marketing conversion data. The Competition and Markets Authority (CMA) is investigating the market power of Apple and Google in mobile browsers and cloud gaming.

Ad Tech 59

Ad Tech Impressions Media Agency 59

AdvertiseMint

JULY 24, 2023

Though released in 2016, TikTok has grown rapidly to become one of the biggest social media platforms. Working with TikTok influencers TikTok influencers are an alternative to formal TikTok ads. You can hire these influencers to make video ads for your products or services or promote your branded hashtags or challenge.

Audience 40

Audience Agency Advertising Entertainment 40

Single Grain

MAY 25, 2023

Using photography, video and art, these 11 examples of creative fashion ads will help you come up with your own innovative clothing ad campaign! 1) Hollywood-Esque Video Ad: Burberry Even in the span of two minutes, your brand can make compelling fashion ads with a sense of entertainment.

Fashion 52

Fashion Entertainment Media Advertising 52