Fuel Lines

DECEMBER 30, 2016

Which topics were the most popular with our readers in 2016? Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions. Take a look at the most popular articles of the year.

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Agency Audience Marketing Media 141

Adweek

SEPTEMBER 26, 2024

Lauren "Lo" Bosworth might have become a household name thanks to appearing on reality TV shows The Hills and Laguna Beach, but her decision to found wellness brand Love Wellness in 2016 stems from wanting to prove that she was more than a TV star. Growing up in the entertainment industry can create a lot.

Entertainment 290

Entertainment Retail eCommerce Media 290

Adweek

MARCH 6, 2023

From content creators to musicians, social media plays a major role in sharing announcements, current projects and upcoming gigs. In 2016, Linktree changed.

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Media 246

Martech

DECEMBER 6, 2024

Frame AI was founded in 2016 by George Davis, Robbie Mitchell, Jesse St. With HubSpots Copilot, which comes in many flavors for specific teams, the company has been a trailblazer in deploying AI technologies to help marketers navigate the CRM and carry out marketing and other functions (social media, sales, service).

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Conversion Machine Learning Communications MarTech 113

Adweek

FEBRUARY 14, 2023

The appointment fills a chief executive position left vacant since 2016, when owner Win McCormack purchased the title from Facebook cofounder Chris. The privately held publisher The New Republic, a 109-year-old title that offers leftist political analysis and reporting, has hired Michael Caruso as its chief executive officer and publisher.

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Media 290

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NOVEMBER 4, 2016

to £3.6bn ($4.7bn) for the third quarter of 2016 as it benefitted largely from the weakening pound. By James Whyms and Luke Power at Ciesco WPP, the world’s largest marketing group, reported revenue growth of 23.4% The underlying like-for-like, or organic, revenue growth was 3.2%.

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NOVEMBER 28, 2016

Best ads of 2016 My favourite campaigns for 2016 are definitely these three. The campaigns stand out because they play into a strong insight of how people behave, shared values or how they interact with technology. They stand out by fitting into people’s daily lives. I really like the Sound of Change concept. It’s so.

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AUGUST 19, 2016

Global marketing consultancy R3 has produced its half-year 2016 round-up of new business wins among both creative and media agencies with Omnicom the clear winner overall, led by its media agency PHD. WPP’s Ogilvy is the top creative agency.

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Media Agency Marketing Finance 68

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AUGUST 13, 2021

Publicis Groupe has beaten WPP, Omnicom and Dentsu in one of the biggest pitches of 2021 to win the $600m Walmart US media planning and buying account. The appointment sees the account move back to Publicis from WPP, and brings together the media with the creative business, which Publicis Groupe has handled since 2016.

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Media Advertising Agency 105

Fuel Lines

AUGUST 4, 2015

The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. million visitors in 2013, and the Nashville Convention & Visitors Bureau is predicting a 10% increase in the number of visitors by 2016. ” – Business Insider.

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DECEMBER 16, 2016

Best of 2016? Two blockbusters grabbed my attention and stuck in my mind. Kenzo blew the doors off a dusty genre. Superhumans from Channel 4 gets better with every watch. And one relevant and radical activity that I admire is REI’s Black Friday initiative. Hats off to all. Rick Chant is a co-founder.

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SEPTEMBER 22, 2020

WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance is reviewing its across-the-board global deal with WPP up against Publicis as its three-year contract comes up while T-Mobile is running a pitch for its $2.1bn US media account following its merger with Sprint.

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Media Finance Agency Advertising 69

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OCTOBER 20, 2016

Publicis Groupe spluttered to a halt in the third quarter of 2016, reporting organic growth of just 0.2 The company has been hammered in the US, losing a string of big media accounts including P&G and Walmart. per cent (sales of $2.55bn), down from 0.7 per cent in the second quarter. It did, though, win.

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Media Finance Agency Advertising 64

Advertising to Baby Boomers

DECEMBER 13, 2016

The year began with folks playing games with our brains: 06 January 2016 Brain Games: Hocus-Pocus Hyperbole Looks like a not-so-bright company hawking a make-me-bright online game is in non-virtual hot water: Lumosity fined millions for making false claims about brain health benefits… More and More Déjà Vu : 19 April 2016 Big Mags Roll Out Big Guns.

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Advertising Fashion Agency Marketing 55

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% Meta saw 16.6%

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Media Marketing Machine Learning MarTech 123

AdExchanger

MAY 22, 2024

The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media. These strategies aren’t new, but tactics are more effective than ever. Now We Need To Help Fix It appeared first on AdExchanger.

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Advertising A/B Testing Media Ad Targeting 119

Martech

JULY 22, 2022

In 2016, Zuckerberg said: “We see a world that is video-first with video at the heart of all of our apps and services.” Competition from TikTok is spurring the veteran social media platform to make good on that promise. The post TikTok is setting the ground rules for social media appeared first on MarTech.

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Media Audience Conversion MarTech 113

InMobi

JANUARY 4, 2017

This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year. Nearly 50% of all app marketers across the world adopted app retargeting as a means of engaging users in 2016 [2] , and many more intend to allocate budgets in the next 12 months.

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Retargeting Video Ads Conversion Marketing 52

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AUGUST 20, 2020

Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. New numbers from the World Federation of Advertisers (WFA) show that 41% of global digital media spend goes into programmatic, up from just 16% in 2016. The algorithms are truly on the march.

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Media Advertising Finance Agency 75

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.

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Retail Media eCommerce Shipping 117

Single Grain

JANUARY 8, 2020

Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. But for all its promise, social media is far from easy. 7 Social Media Marketing Trends You Can't Ignore in 2020. Click To Tweet.

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Media Marketing Communications Audience 120

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SEPTEMBER 28, 2018

We’ve noted the way media agencies seem to have ridden out the 2016 US ANA report into undisclosed media rebates and the like, based on their holding company owners’ published results anyway.

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Agency Media Finance Advertising 63

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OCTOBER 28, 2016

Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to scratch, according to a new survey by ID Comms. The ID Comms 2016 Training Survey found that globally just 9.4

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Media Advertising Agency Marketing 63

Fuel Lines

FEBRUARY 21, 2019

Keep in mind that emerging companies typically look for outside PR work in order to build brand awareness before reviewing creative/media agencies. A new media AOR appointment can be followed by a creative hire, a PR hire, digital appointment and more. FabFitFun typically invests in TV, digital, experiential and social media.

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Agency Brand Awareness ROI Media 203

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JUNE 23, 2021

Just 25 media companies now control two thirds of the world’s near $700bn ad market according to new info from WPP’s GroupM and, of these, all are based in either California (apart from Comcast) or China. The post New GroupM numbers show worryingly small media world first appeared on More About Advertising.

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Media Advertising Marketing 64

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NOVEMBER 4, 2016

Not sure if these are the ‘best’ of the year, but the three that come to mind as grabbing my attention and holding it are: Virgin Media – Be the Fastest Hostelworld – In Da Hostel And the Tate press ad about Francis Bacon. Each of these got its point across in an entertaining, thought-provoking.

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Entertainment Media Agency Advertising 61

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MARCH 13, 2025

The organiser of the Wimbledon Championships has ambitions to build its popularity around the world and keep tennis fans engaged outside of the competition fortnight, when it reaches around 2 billion social media impressions.

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AdExchanger

SEPTEMBER 6, 2022

Guest column byJessica JacobsGlobal Director of Partnerships and Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. When the law went into.

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GDPR Media 98

Martech Series

NOVEMBER 11, 2022

a prominent brand and pioneering platform dedicated to serving New Economy participants in China, announced it has entered into a strategic cooperation with FutureCar, a leading North American media platform focusing on the automotive industry, particularly the New Energy Vehicle (NEV) sector. 36Kr Holdings Inc. , million pageviews.

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Media Manufacturing Machine Learning Electronics 83

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NOVEMBER 24, 2021

Another day, another massive media review. VW’s contract with Omnicom’s PHD (hired in 2016) expires at the end of 2023 so this looks set to be another marathon. The post VW embarks on marathon global media pitch first appeared on More About Advertising.

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Media Advertising Finance Agency 59

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. at digital media consultancy TPA. Well, that’s the plan.

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Media Demand Side Platform Ad Tech Impressions 89

Digiday

OCTOBER 11, 2022

Apple’s growing designs on the ad industry are already well-documented with the iPhone maker’s media unit already generating $4 billion per year on search. One agency source said Apple was not asking for that media agency network to put aside client dollars in the fourth quarter, so it seems more likely to be in early 2023.

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Agency Media Demand Side Platform Ad Tech 91

VideoWeek

MAY 29, 2024

Total Media Group, owner of UK agency Total Media and behavioural consultancy Behave, this morning announced it has been acquired by Mediaplus, an independent European media agency based in Germany. The acquisition brings Total Media under the ownership of Mediaplus parent Serviceplan, one of the largest agency groups in Europe.

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Agency Media Conversion Rate Conversion 59

Martech Series

AUGUST 30, 2022

Five photographers awarded a total of US $40,000 to support and encourage authentic representation of disability communities in the media. . Her multi-year documentary project Back of the Yards won the 2016 Project Development Grant from CENTER, an arts organization that supports socially and environmentally engaged photographic projects.

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Media Advertising Fashion MarTech 90

Digiday

SEPTEMBER 12, 2024

One of the DOJ’s witnesses for Day 4 was former Googler Rahul Srinivasan — who at the time was product manager for Google Ad Manager between 2016 and 2019 — about the rollout of various features within Google Ad Manager, such as First Look, Last Look, Jedi Blue, and Unified Pricing Rules (UPR). Continue reading this article on digiday.com.

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Header Bidding Media Marketing Advertising 100

Digiday

JULY 12, 2022

Endemic esports media outlets are in the midst of a wave of layoffs that began in the spring and has picked up speed in recent weeks. Last week, Inven Global, an endemic journalism operation that has covered esports since 2016, laid off the majority of its editorial staff, citing decreasing traffic and fears of the coming recession.

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Media Non-Profit Audience Impressions 90

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JANUARY 3, 2016

I haven’t had a real rant for a long time. And I have the luxury of (blind) faith and age to insulate me from opinions other than my partners, our people and our clients. So I relished the opportunity to consider what lies ahead and what we might all hope for next year.

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