InMobi

MAY 21, 2019

Most popular types of apps: Close to 30 percent of all time spent in apps is with digital audio apps, while around 20 percent is with social media apps, 19 percent is with video apps, close to 14 percent is with gaming apps and 7 percent is with messaging apps, according to eMarketer. How is mobile advertising changing over time?

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

AUGUST 21, 2013

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

InMobi

DECEMBER 30, 2013

This is where business can start looking at innovative mobile marketing strategies to ride the mobile wave and improve their positions in global marketing. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

JANUARY 5, 2015

According to the IDC, global programmatic spend, including all mobile, online display and video advertising will account for USD14.7 billion by 2016, leading to more than 50% of total global display ad spend bought programmatically. Location and Big data Arguably, location sets mobile apart from other forms of media.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

AUGUST 21, 2017

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads.

Video Ads 52

Video Ads Banner Rich Media Manufacturing 52

InMobi

AUGUST 26, 2016

billion in 2016, up 2.6 However, the digital age has changed the way we shop, and the adoption of mobile has introduced new ways to research, compare, and buy. Mobile video advertising is dynamic and eye-catching, especially when telling a story. percent -- much higher than mobile banner ads with a CTR of 0.88

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

DECEMBER 30, 2012

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. eMarketer expects US mobile ad spending to reach $7.19

Marketing 40

Marketing Mobile Search Retail Mobile Ads 40

Clearcode

JANUARY 22, 2023

Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns. 2006: Popular ad-blocking software, Adblock Plus, launches. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature.

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Cookies First-Party Cookies Audience Retargeting 101

InMobi

NOVEMBER 20, 2019

They’re also more likely than other car owners to have other finance-related apps on their mobile devices. Audio Buffs, Social Media Enthusiasts and Online Shoppers are the three most prominent Car User segments across car brands. They’re also increasingly targeting mobile - and for good reason. not homeowners).

Finance 52

Finance Audience Mobile Ads AutoMobile 52

Lemonads

JULY 14, 2020

The issue of ad fraud has received a lot of attention over the last few years and for good reasons. At lemonads, we’ve developed a wide range of in-house ad fraud detection mechanisms to help weed out deceitful interactions in our network. Desktop ad fraud attacks are usually performed using more rudimentary tactics.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Automatad Inc.

FEBRUARY 7, 2022

eMarketer forecasts that 2022 will see similar growth in the programmatic video market as the previous year, with US ad spending increasing from $52.17 Mobile ads, representing two-thirds of the ad spend, will slowly have to give way to CTV. Google’s Ad Revenue. Reference Image Source: eMarketer.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. House of Representatives is going to be looking at protecting privacy very closely in the wake of the 2016 election. if they meet certain requirements.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The main media-buying processes. Next up we’ll take a look at the media-buying process. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

JANUARY 3, 2013

The mobile phone is emerging as the most used digital device by a big margin, and this trend is only expected to continue: This is corroborated by several surveys that show a steady increase in mobile media consumption. hours of media per day, mobile media consumption accounted for 34.7%. hours) and PCs (1.6

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

SEPTEMBER 23, 2020

But with younger Americans, mobile advertising was even more popular than TV ads. Among those under the age of 26, while two-thirds said TV ads helped them learn about candidates, even more (71%) said mobile ads were helpful. In addition, among those between 26 and 35, 73% said mobile ads helped them learn.

Advertising 52

Advertising Education Mobile Ads Audience 52

VideoWeek

APRIL 4, 2025

Top Stories AppLovin Confirms TikTok Bid Mobile ad tech business AppLovin confirmed on Thursday that it has submitted a bid for all of TikTok’s operations outside of China, ahead of an impending deadline for TikTok to either separate from its Chinese parent company or be banned in America.

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