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Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps. What does the mobile journey look like in 2016? Acceleration of Mobile Commerce As per eMarketer, 1.6% of total retail sales in the U.S.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. Include social media accounts in your company’s description so they will also be displayed on the dedicated sidebar. Mobile accounts for 52.6%

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

The company also snapped up two advertising executives from Snap during a period of turmoil for the Snapchat owner (more on that below), “poaching two people that lent the social media company credibility with brand marketers,” according to Reuters. German Regulator Highlights Google’s Dominance in Non-Search Advertising.

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52 In-App Advertising Statistics You Should Know

InMobi

12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. billion mobile connections /endpoints in the world, according to GSMA. End users recall mobile in-app ads 47 percent of the time. There are more than 8.9

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The Mobile Opportunity for Travel Marketers

InMobi

Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.

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Mobile Trends 2013: Mobile Emerges as Core Digital Marketing Channel

InMobi

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. eMarketer expects US mobile ad spending to reach $7.19

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Digital is Dead - Long Live Digital

InMobi

The mobile phone is emerging as the most used digital device by a big margin, and this trend is only expected to continue: This is corroborated by several surveys that show a steady increase in mobile media consumption. hours of media per day, mobile media consumption accounted for 34.7%. hours) and PCs (1.6