VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

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Video Ads Ad Tech Media Audience 52

InMobi

AUGUST 11, 2017

Consumers are using their smartphones, tablets, smart watches and other on-the-go devices for everything from shopping to watching media and connecting with family and friends. adults spent twice the amount of digital media time on desktop devices over mobile ones, according to eMarketer. In 2012, U.S. According to IAB, U.S.

Viewability 52

Viewability Advertising Video Ads Retail 52

More About Advertising

JANUARY 17, 2017

Google UK has released its 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers. Key trends include: *Watch time: The top 10 YouTube ads in the UK drove over 200 years of watch time in. The ranking is determined by number of views and percentage of organic views versus paid views.

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Video Ads Media Agency Advertising 49

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Facebook currently has about 7 million advertisers, up from 4 million in 2016. 8 Tips for Successful Mobile Video Advertising.

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Machine Learning Brand Awareness Video Ads Mobile Ads 122

Digiday

MARCH 22, 2023

This week’s Media Briefing previews the upcoming Digiday Publishing Summit (DPS), which kicks off on March 27 and will feature speakers from media companies including BuzzFeed, Dotdash Meredith, Forbes and The Daily Beast. for the next iteration of the Digiday Publishing Summit, taking place March 27-29.

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Media Conversion Advertising Healthcare 69

VideoWeek

MARCH 14, 2025

In this week’s Week in Review: Unilever CEO plans a big shift of ad spend towards influencers, Gracenote data charts the evolution of FAST, and Amazon launches a new CTV product. The rumours follow Kantars $1 billion sale of its measurement arm, Kantar Media, to investment firm H.I.G. Read more on VideoWeek. Capital in January.

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Food Ad Tech Media Agency 52

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now.

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Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

NOVEMBER 6, 2017

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016.

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Retargeting Fashion Electronics Retail 52

InMobi

MAY 21, 2019

Most popular types of apps: Close to 30 percent of all time spent in apps is with digital audio apps, while around 20 percent is with social media apps, 19 percent is with video apps, close to 14 percent is with gaming apps and 7 percent is with messaging apps, according to eMarketer. .: over 20, according to eMarketer. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

AUGUST 21, 2017

According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads. In addition, mobile video has been proven to deliver more than 10 times the engagement of banner ads. Why are end cards important?

Video Ads 52

Video Ads Banner Rich Media Manufacturing 52

InMobi

AUGUST 26, 2016

billion in 2016, up 2.6 It's fast becoming one of the most popular advertising channels among marketers due to: Higher engagement: Data from DG Media Mind shows the average click-through-rate (CTR) for in-stream video ads was 1.11 percent -- much higher than mobile banner ads with a CTR of 0.88

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

Single Grain

JUNE 21, 2023

We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Demand Sage ) 80% of B2B marketers use LinkedIn Ads. Influencer Marketing Hub ) LinkedIn Ads have a potential reach of 900.2

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Advertising Marketing CPC ROI 98

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots. What Is MVPD?

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Communications Conversion Entertainment Audience 52

More About Advertising

MARCH 13, 2018

We can all relate to annoying pop-ups or autoplay video ads that block the page when you scroll, so the rise of ad blockers is no surprise. Despite yearly reports on brands increasing their ad spend, 22 per cent of people installed a blocker globally in 2016. The gradual erosion of online ad effectiveness over.

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Pop-Up Video Ads Ad Tech Media 40

illumin

JANUARY 9, 2019

Statistics actually indicate that engaged viewing time, earned views, and social interactions all decline rather rapidly once campaign execution begins: Source: Visible Measures Data, 241 food & beverage video ad creatives from 2016. So how can we guarantee better audience attention in such a cluttered media environment?

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Brand Lift Video Ads Banner Food 40

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Adtelligent also won awards as one of the fastest-growing US companies in 2016.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. Users love consuming video, more so with the convenience of their mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

JULY 31, 2017

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. Of course, most users will abandon the ad after two seconds.)

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Viewability Cookies Impressions Ad network 52

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. Its advanced feature set also predicts which factors may improve viewer engagement and user experience, enabling you to deliver more engaging video content. With less ad fraud, you get more reliable data.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

InMobi

JANUARY 5, 2015

According to the IDC, global programmatic spend, including all mobile, online display and video advertising will account for USD14.7 billion by 2016, leading to more than 50% of total global display ad spend bought programmatically. Location and Big data Arguably, location sets mobile apart from other forms of media.

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Native Advertising Marketing Mobile Ads Video Ads 52

Single Grain

MARCH 21, 2022

TikTok has become the new social media platform of choice for brands worldwide. But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. What Does a TikTok Ads Agency Do? Stay on Top of Trends. Most likely, you aren't one.

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Agency SEO Media Audience 59

InMobi

DECEMBER 30, 2013

Facebook’s insertion of native advertising into news feeds, Twitter’s promoted tweets, and Instagram’s in-stream ads are a few examples of the new, successful ad formats introduced this year. 2014 will see brands and developers discover more creative ads involving innovative rich media formats. billion in 2016.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Brid.tv

NOVEMBER 1, 2022

Google Ad Manager 360. Rich Selection of Video Ad Formats. Top 12 Programmatic Ad Platforms for Publishers and Advertisers. It supports almost any ad format out there, from display and video ads to text-based search result page advertisements. Omnichannel Monetization. Real-Time Performance Tracking.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Single Grain

AUGUST 23, 2019

It lets businesses engage with customers in a fragmented media world. Think ahead to the future: Nike created a web series back in 2016 when the trend of watching web series was slowly catching up among Millennials. Below are the different types of storytelling formats for advertisers: 1) Mini Ads.

Marketing 111

Marketing Audience Banner Impressions 111

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

VideoWeek

JUNE 17, 2022

Not a media rights deal – it’s a partnership.”. Video advertising delivery company Peach has acquired Cape, a SaaS campaign automation platform. Azerion has added Oracle Advertising Bot Filtration to its offering, helping marketers to stop losing impressions to invalid traffic by supplying the most up-to-date bot-related data.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Brid.tv

JUNE 21, 2023

Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. Monetize your video ad inventory with a reliable video ad provider. Why do I need Ads.txt?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

JUNE 21, 2023

Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. Monetize your video ad inventory with a reliable video ad provider. Why do I need Ads.txt?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

NewProgrammatic

SEPTEMBER 8, 2021

Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible. Social media marketing, however, is not limited to the giants. TikTok Ads.

SEO 52

SEO Ad Exchange Audience Affiliates 52

Automatad Inc.

FEBRUARY 7, 2022

Programmatic video ad spending is expected to grow to $62.96 It has also steadily increased since Q1 2021, acquiring Xander to become the top bidder in the US ad market. . Programmatic Video Ad Spending. Video advertising has urged buyers to look for means that guarantee scale and efficiency.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Single Grain

MAY 25, 2023

Using photography, video and art, these 11 examples of creative fashion ads will help you come up with your own innovative clothing ad campaign! 1) Hollywood-Esque Video Ad: Burberry Even in the span of two minutes, your brand can make compelling fashion ads with a sense of entertainment.

Fashion 52

Fashion Entertainment Media Advertising 52

Lemonads

JULY 14, 2020

The issue of ad fraud has received a lot of attention over the last few years and for good reasons. At lemonads, we’ve developed a wide range of in-house ad fraud detection mechanisms to help weed out deceitful interactions in our network. Mobile ad fraud, on the other hand, relies on click farms and harder-to-detect techniques.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

AdvertiseMint

JULY 24, 2023

Though released in 2016, TikTok has grown rapidly to become one of the biggest social media platforms. ” Sign up with your phone number, email, or other social media accounts. You can make videos with other TikTokers using the duet feature. There are several types of ads on TikTok.

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Audience Agency Advertising Entertainment 40

Ad Beat

JULY 26, 2019

increase from 2016) and their market valuation was projected to be US$98.2 On the marketing front, the company has invested in TV commercials, social media channels, and outdoor advertising since their inception. . billion in 2002. By 2017, the company was earning US$13.094 billion in annual revenue (20.8% New Money’ campaign.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Brid.tv

SEPTEMBER 5, 2022

offers extensive ad-based monetization options. In other words, the platform supports all kinds of video ads, including instream and outstream units. Publishers can also auction off their ad inventory through video header bidding. This way, they get to maximize their ad inventory profits. Flowplayer (Paid).

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Audience Header Bidding Video Ads Pop-Up 52

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The main media-buying processes. The transcript from the video can be found below. Next up we’ll take a look at the media-buying process. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

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Advertising Header Bidding Ad Server Ad Exchange 40

Karola Karlson

FEBRUARY 1, 2021

For quick reference, here are the currently available Facebook ad placements: Facebook Desktop newsfeed Facebook Mobile newsfeed Instant Articles In-stream videos Facebook Desktop right column Instagram feed Instagram Stories Facebook Audience Network Facebook Messenger home Messenger Sponsored messages.

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CPC CPM Click Through Rate Audience 52