InMobi

FEBRUARY 19, 2016

While many would have overlooked some of the importance of mobile and the opportunities it presented in 2015, it is essential for brands to look ahead, do some forward thinking and speculate on the mobile strategy they need to adopt to remain relevant. What does the mobile journey look like in 2016?

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

InMobi

MAY 21, 2019

12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. billion mobile connections /endpoints in the world, according to GSMA. How is mobile advertising changing over time? There are more than 8.9 In the U.S.,

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JANUARY 3, 2013

Furthermore, according to Forrester, tablets are set to replace laptops by 2016. The report reveals that tablets are set to become the mobile device of choice relegating the laptop to third device status. It also estimates that tablet sales will touch 375 million taking the global tablet base to 760 million in 2016.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

AUGUST 21, 2013

Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

InMobi

DECEMBER 30, 2012

Companies must start looking at innovative mobile marketing strategies to ride the mobile wave. eMarketer predicts that the rapid expansion of smartphone and tablet user populations will cause marketers to shift their ad spending from more traditional media to mobile at an increasing pace.

Marketing 40

Marketing Mobile Search Retail Mobile Ads 40