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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. FLEDGE — for running retargeting and audience-targeting ad campaigns.

Cookies 101
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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Meetanshi ) The leaderboard banner size, commonly known as 728 x 90, is the most frequently used for display ads, used by 57% of advertising. native advertising will make up 59.7% of all display advertising. Insider Intelligence ) Display advertising in the United States will make up 43.8% Meetanshi ) In 2023, U.S.