Remove 2016 Remove Native Advertising Remove Rich Media
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Mobile First Creative Best Practices

InMobi

Similarly, tourism bodies can advertise targeted places of interest close to the tourist’s current location. Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. are used to build the rich media creatives.

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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

Mobile Ad formats – As mobile advertising grows, new ad formats are likely to come up. Facebook’s insertion of native advertising into news feeds, Twitter’s promoted tweets, and Instagram’s in-stream ads are a few examples of the new, successful ad formats introduced this year. billion in 2016.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In 2016, the European Union adopted its General Data Protection regulation. Although native ads are meant to look like the surrounding content, there still needs to be a clear and prominent disclaimer stating that they are paid advertisements. Next, we have social media advertising. gifs), audio files, and videos.