Single Grain

JUNE 13, 2023

Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. native advertising will make up 59.7% Social Shepherd ) 50.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JANUARY 6, 2020

Native advertising will be widely adopted. Trend #3: Native Advertising Will Be Widely Adopted. billion in 2016). This is a smart way to use native advertising to educate and convert prospects. Video marketing will now be mainstream. Unbundling strategies will help to improve conversions.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

InMobi

JANUARY 5, 2015

Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns. Here are some trends that brand marketers need to watch out to stay on top in 2015.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

JULY 15, 2016

Targeting the ad creative appropriately based on the device features supported is also important for maximizing ROI from the ad spend. Native Ads - The mobile environment is teeming with feeds - news feeds, social feeds, product feeds, etc. Users love consuming video, more so with the convenience of their mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

DECEMBER 30, 2013

Mobile Ad formats – As mobile advertising grows, new ad formats are likely to come up. Facebook’s insertion of native advertising into news feeds, Twitter’s promoted tweets, and Instagram’s in-stream ads are a few examples of the new, successful ad formats introduced this year. billion in 2016.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52