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Sunsilk Pop Up Salon : An Award-Winning Ad Campaign

InMobi

Watch the Mob-Ex 2016 Award-winning Campaign

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Guinness follows iD as urban cowboys pop up all over

More About Advertising

It was this from CHI for iD in 2016. Knew that this – AMV BBDO’s new ‘Compton Cowboys’ ad – for Guinness reminded me of something but couldn’t place it. The iD ad has had nearly 290,000 YouTube views so it hardly slipped under the radar. No-one’s trying to deprive these estimable urban cowboys of.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Last year, cloud comms platform Twilo picked up Segment. I think it’s fair to say there’s a trend here.

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LiveRamp’s Richard Foster: how can we make online ads more relevant in the era of ad blockers?

More About Advertising

We can all relate to annoying pop-ups or autoplay video ads that block the page when you scroll, so the rise of ad blockers is no surprise. Despite yearly reports on brands increasing their ad spend, 22 per cent of people installed a blocker globally in 2016. The gradual erosion of online ad effectiveness over.

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The Power of Sound: Audio Advertising by the Numbers

Basis

Where once the only control we had over audio was changing the radio station or popping in a new tape or CD (or LP), digital audio now gives us seemingly endless choices right at our fingertips. This share will continue to inch up on the back of strong gains during the pandemic, increasing to 65.5% This year, an estimated 130.5

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Heeping money on fabulous nobodies (aka “influencers”) may finally be waning.

Gods of Advertising

LOS ANGELES, CA – APRIL 27: (L-R) Guest, internet influencers Brittenelle Fredericks, Sara Dinkin, and musician Garrett Borns of BORNS attend Discover Los Angeles’ “Get Lost” Pop-Up Concert at The Geffen Contemporary at MOCA on April 27, 2016 in West Hollywood, California.

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Tastemade tries again to get into the restaurant business with new taco chain

Digiday

Tastemade’s first attempt to bring its food content to life was in 2016 when it became a minority investor into Bondi Harvest, an Australian-inspired cafe adjacent to its Santa Monica-based content studio that was operated by two of Tastemade’s own creators. They pop up and it dissolves in six months?

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