InMobi
JANUARY 4, 2017
This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year. Nearly 50% of all app marketers across the world adopted app retargeting as a means of engaging users in 2016 [2] , and many more intend to allocate budgets in the next 12 months.
InMobi
NOVEMBER 6, 2017
Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016.
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Digiday
JULY 17, 2022
Apollo was incubated within Anomaly (now a Stagwell agency) around 2016 but was never owned by the agency. Jim Caruso, co-founder and CEO of Apollo Group, has some history with Stagwell — or at least part of its predecessor company. The two have been working together, but this represents a full merging of the companies.
illumin
FEBRUARY 6, 2019
billion seen in 2016. Total spending is expected to reach $19.6 billion, up from $18.2 billion last year. The numbers are the second-highest in the survey’s 15-year history, topped only by the record $146.84 And nothing says “I love you” more than gifts. In 2018, U.S. consumers planned to spend 4.7B on jewelry and also planned to spend 1.8B
Banner Flow
DECEMBER 7, 2016
Ad spend on Instagram increased by 30% between February and April 2016 alone, which shows that advertisers are really getting results out of the platform. Retargeted ads. We’ve written a lot about retargeting, and with good reason. The key is to use a great image of the product you want to push.
InMobi
MAY 29, 2018
3) Well Suited for Accurate Retargeting If you own a smartphone, odds are good that you spend the equivalent of more than five hours a day looking at this screen. Mobile device usage increased 6 percent between 2016 and last year, with half of all time spent on a smartphone dedicated to apps. Enter retargeting.
InMobi
JANUARY 22, 2019
This is how the ads that appear on search engine results pages, alongside ads in retargeting campaigns, are paid for typically. According to the statistics cited by Business of Apps, between April 2015 and June 2016, average CPC for ad campaigns aiming to drive app installs peaked at around $0.45 Only time will tell.
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