InMobi

JANUARY 4, 2017

This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year. Additionally, marketers around the world allocated 24% of their digital ad spend to mobile video [1] , confirming that ad dollars follow user behaviour.

Retargeting 52

Retargeting Video Ads Conversion Marketing 52

InMobi

NOVEMBER 6, 2017

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016.

Retargeting 52

Retargeting Fashion Electronics Retail 52

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. WordStream ) Native ads generate 53% more views than traditional display ads. ( This percentage is up from 76% in 2016.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

Brid.tv

NOVEMBER 1, 2022

Google Ad Manager 360. Rich Selection of Video Ad Formats. Top 12 Programmatic Ad Platforms for Publishers and Advertisers. It supports almost any ad format out there, from display and video ads to text-based search result page advertisements. Omnichannel Monetization. Real-Time Performance Tracking.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Automatad Inc.

FEBRUARY 7, 2022

Google announced that it would start initial testing for FLEDGE, its new privacy sandbox solution for retargeting, and a second origin trial for Core Attribution reporting API in Q1 of 2022. Programmatic video ad spending is expected to grow to $62.96 Programmatic Video Ad Spending. Google’s Ad Revenue.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Single Grain

MARCH 21, 2022

Book My Free TikTok Ads Consultation . What Does a TikTok Ads Agency Do? A TikTok ads agency is responsible for managing ad campaigns in TikTok, the fastest growing social network globally. Ad format selection and s trategizing on the right content type for your brand and niche. Retargeting campaigns.

Agency 59

Agency SEO Media Audience 59