article thumbnail

A Sneak Peek into InMobi’s Winning Campaigns at the MMA Indonesia Smarties - 2016

InMobi

A rich media ad unit incorporating augmented reality technology was created, giving users a complete 360-degree view of the bus stop they were approaching. This campaign was thus the world’s first face detection augmented reality HTML 5 rich media unit to run on mobile phones.

article thumbnail

Mobile First Creative Best Practices

InMobi

Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. are used to build the rich media creatives.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The most effective ways to advertise your e-commerce business

Banner Flow

Ad spend on Instagram increased by 30% between February and April 2016 alone, which shows that advertisers are really getting results out of the platform. Rich media banner ads. The only question is, what type of rich media will work best for you? The key is to use a great image of the product you want to push.

article thumbnail

How to Write the Perfect End Cards for Maximum Mobile Engagement

InMobi

According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. From an advertiser’s perspective, end cards provide a templated yet customizable rich-media experience for greater engagement. More than half of that money, $24 billion, was allocated to unseen browser ads. Why are end cards important?

article thumbnail

Digital is Dead - Long Live Digital

InMobi

Furthermore, according to Forrester, tablets are set to replace laptops by 2016. It also estimates that tablet sales will touch 375 million taking the global tablet base to 760 million in 2016. The report reveals that tablets are set to become the mobile device of choice relegating the laptop to third device status.

article thumbnail

The Mobile Opportunity for Travel Marketers

InMobi

billion in 2016 on digital advertising which includes both online and mobile. By 2016 more than 60% of airlines will plan new mobile services such as flight re-booking, missing bag reporting and bag status updates. As per eMarketer forecast travel marketers will spend $4.7

article thumbnail

60. Katrin Ribant – giving us the data on Datorama

Paleo AdTech

Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. MediaMind was later acquired by DG, morphed into Sizmek, acquired Rocket Fuel, was acquired by Vector PE in 2016 and filed for bankruptcy in 2019.) It first tried Atlas, then owned by Microsoft, but was not able to match Atlas’ data aggregations.