This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A richmedia ad unit incorporating augmented reality technology was created, giving users a complete 360-degree view of the bus stop they were approaching. This campaign was thus the world’s first face detection augmented reality HTML 5 richmedia unit to run on mobile phones.
RichMedia - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and richmedia is the key maker. Richmedia ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. are used to build the richmedia creatives.
Ad spend on Instagram increased by 30% between February and April 2016 alone, which shows that advertisers are really getting results out of the platform. Richmedia banner ads. The only question is, what type of richmedia will work best for you? The key is to use a great image of the product you want to push.
According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. From an advertiser’s perspective, end cards provide a templated yet customizable rich-media experience for greater engagement. More than half of that money, $24 billion, was allocated to unseen browser ads. Why are end cards important?
Furthermore, according to Forrester, tablets are set to replace laptops by 2016. It also estimates that tablet sales will touch 375 million taking the global tablet base to 760 million in 2016. The report reveals that tablets are set to become the mobile device of choice relegating the laptop to third device status.
billion in 2016 on digital advertising which includes both online and mobile. By 2016 more than 60% of airlines will plan new mobile services such as flight re-booking, missing bag reporting and bag status updates. As per eMarketer forecast travel marketers will spend $4.7
Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. MediaMind was later acquired by DG, morphed into Sizmek, acquired Rocket Fuel, was acquired by Vector PE in 2016 and filed for bankruptcy in 2019.) It first tried Atlas, then owned by Microsoft, but was not able to match Atlas’ data aggregations.
Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. MediaMind was later acquired by DG, morphed into Sizmek, acquired Rocket Fuel, was acquired by Vector PE in 2016 and filed for bankruptcy in 2019.) It first tried Atlas, then owned by Microsoft, but was not able to match Atlas’ data aggregations.
2014 will see brands and developers discover more creative ads involving innovative richmedia formats. billion in 2016. This represents tremendous opportunity for marketers to tie in video ads as consumers are active on both social media and mobile as second screen.
In 2016, the European Union adopted its General Data Protection regulation. Some great examples of branded content come from Netflix’s ad campaigns promoting the shows Orange is the New Black and House of Cards: Richmedia is an interactive form of advertising and can include animated images (e.g. gifs), audio files, and videos.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content