InMobi

JULY 15, 2016

Users love consuming video, more so with the convenience of their mobile devices. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

AUGUST 21, 2017

According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads. In addition, mobile video has been proven to deliver more than 10 times the engagement of banner ads. Why are end cards important?

Video Ads 52

Video Ads Banner Rich Media Manufacturing 52

InMobi

DECEMBER 30, 2013

Facebook’s insertion of native advertising into news feeds, Twitter’s promoted tweets, and Instagram’s in-stream ads are a few examples of the new, successful ad formats introduced this year. 2014 will see brands and developers discover more creative ads involving innovative rich media formats. billion in 2016.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Clearcode

APRIL 26, 2022

In 2016, the European Union adopted its General Data Protection regulation. So an advertising medium is a form of verbal or non-verbal communication and essentially refers to the ad format. Examples include text ads, video ads and audio ads. Examples include display, social media and TV advertising.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40