Martech Series

AUGUST 16, 2022

The company was also recognized on the Deloitte Tech Fast 500 list from 2016-2020. Best Workplaces, 2022 Inc. Regionals, and Atlanta Journal-Constitution Top Workplaces Atlanta from 2017-2022. The post CallRail Named to the Inc. 5000 List for Seventh Consecutive Year appeared first on MarTech Series.

MarTech 94

MarTech Communications Agency Marketing 94

Martech Series

NOVEMBER 30, 2022

As the value of Influencer marketing increases globally from $1.7BN in 2016 to $16.4BN in 2022, a new report by Ogilvy reveals the influencer marketing trends that will allow brands to build awareness, improve engagement, and drive revenue in 2023. Other trends to watch includes the rise of Health Influence.

MarTech 82

MarTech Conversion ROI Audience 82

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. Creative freedom also comes with measuring campaign performance and tracking ROI. The rise of TikTok has been nothing short of revolutionary. There’s no 20% rule of text on images.

Marketing 117

Marketing Audience Media Brand Awareness 117

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. In 2016, they were focused on high-volume, low-cost leads. It’s one of the oldest debates in lead generation: quantity vs. quality. Meta saw 16.6%

Media 123

Media Marketing Machine Learning MarTech 123

Single Grain

JUNE 21, 2023

Demand Sage ) Microsoft acquired LinkedIn in 2016. Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Sprout Social ) 73% of B2B marketers say video had a positive impact on their ROI. Oberlo ) Bermuda has an ad reach of 104.8%.

Advertising 98

Advertising Marketing CPC ROI 98

MNTN

FEBRUARY 13, 2025

Time Warner Time Warner was acquired by Charter Communications in 2016, and it is what has now become Spectrum. Transparent, Real-Time Reporting See exactly where your streaming ads run, how they perform, and which networks generate the best ROI for your campaigns. However, only 13.3 million of that total are pay TV subscribers.

Communications 52

Communications Conversion Entertainment Audience 52

Single Grain

MAY 19, 2020

This post will help you diversify your content strategy , reorient you to be more long-term focused, and understand how to take calculated risks to maximize your ROI and smash your business goals. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. So what can content marketers learn from investors?

Marketing 116

Marketing Conversion ROI Conversion Rate 116

Martech Series

JUNE 28, 2022

Private technology companies led by women are more capital-efficient, achieving 35 percent higher ROI, and, when venture-backed, 12 percent higher revenue than startups run by men, according to the Kauffman Foundation. in 2021, the smallest share since 2016. Front enables human relationships at scale.

Finance 82

Finance Communications ROI MarTech 82

Basis

APRIL 11, 2023

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Demand Side Platform 88

Demand Side Platform Impressions Education Ad Server 88

illumin

FEBRUARY 6, 2019

billion seen in 2016. The result could be a long-lasting relationship with an ROI that warms any marketers’ heart. Total spending is expected to reach $19.6 billion, up from $18.2 billion last year. The numbers are the second-highest in the survey’s 15-year history, topped only by the record $146.84 In 2018, U.S.

Retargeting 58

Retargeting ROI Marketing Audience 58

InMobi

JULY 31, 2017

In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. This allows you to measure the ROI of your marketing spend — specifically with video metrics like viewable impressions and audio-upon-completion.

Viewability 52

Viewability Cookies Impressions Ad network 52

Martech

SEPTEMBER 14, 2023

It’s the same now as it was in 2016 when initial studies began. In a recent example, ABM vendors struggled to keep up with the evolving maturity of the companies leveraging those strategies beyond point solutions, creating a shortfall in buyer’s ROI. Review both heavily contested and fast and unanimous decisions.

Marketing 129

Marketing MarTech Finance ROI 129

InMobi

OCTOBER 12, 2016

InMobi has featured as a Global Platinum Advertising Partner for the third year in a row in the 2016 edition of the Top 25 Global A dvertising Partners released by TUNE, the leading mobile analytics platform. Ranked No.

Advertising 52

Advertising ROI Video Ads Marketing 52

Ad Monsters

JANUARY 24, 2023

MK: The industry has come a long way since the period between 2015-2016 that some may remember as the ‘adblockcalypse’, when adblocking grew rapidly and there were no sustainable solutions to address the revenue challenge it posed to publishers and media organizations. How do you do it? At the time, our data supported the concept.

Conversion 75

Conversion Audience Ad Tech Advertising 75

InMobi

MARCH 30, 2016

Marketers, target segments such as this to get access to the thousands of micro moments of these travelers in order to get a far greater ROI due to the much higher purchase and media consumption intent quotient of these micro-moments. of travelers who book trips via digital means will do so using a mobile device, up from 43.8%

ROI 52

ROI Media Marketing Advertising 52

Single Grain

MAY 1, 2023

The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers. Founded in 2016, they are a rapidly growing company, selling over 700 products. Since the ads brought in more clicks and new customers, their seller rank increased, generating more sales from organic search results.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Brid.tv

OCTOBER 10, 2024

Well also look at how these innovations boost your ROI. In fact, one in ten video marketers doesnt track ROI at all. More accurate campaign performance measurement and improved ROI. Using this real-time data, it adjusts ad bids to make sure you get the best ROI. And how AI can help you make more strategic decisions.)

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Single Grain

DECEMBER 18, 2019

Facebook currently has about 7 million advertisers, up from 4 million in 2016. Not all of the tools are there yet, but they are worth testing to see if they improve your ROI. Facebook Ads are still pretty affordable for most marketers, but costs are increasing steadily year over year, and many advertisers are justifiably worried.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

InMobi

AUGUST 21, 2013

billion in 2016 on digital advertising which includes both online and mobile. By 2016 more than 60% of airlines will plan new mobile services such as flight re-booking, missing bag reporting and bag status updates. As per eMarketer forecast travel marketers will spend $4.7

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Dentsu was appointed to Heineken’s global media agency roster back in 2016.

Food 52

Food Ad Tech Media Agency 52

Karola Karlson

JANUARY 16, 2021

One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? Instagram Ads Have a High ROI.

CPC 52

CPC ROI CPM Conversion 52

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. You need to find partners that come up with actual ROI solutions vs. deliverables that may fall flat. VC investment resulted in $105 billion raised in 2020 alone. Tapping into that growth can be challenging.

Marketing 113

Marketing Affiliates Finance Education 113

InMobi

JANUARY 5, 2015

billion by 2016, leading to more than 50% of total global display ad spend bought programmatically. At InMobi, we’re looking forward to the evolution of mobile marketing towards even more ROI maximization. Programmatic advertising , involving automated buying of advertising inventory, will further evolve in 2015. Team InMobi

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

JULY 15, 2016

Targeting the ad creative appropriately based on the device features supported is also important for maximizing ROI from the ad spend. Analysing “influenced” engagement helps identify the network partners which are delivering better ROI. Users love consuming video, more so with the convenience of their mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

AUGUST 26, 2016

billion in 2016, up 2.6 The CTA can be a URL, a button or a hashtag that provides additional opportunities to scale campaign reach and measure ROI. Originally published on iMedia As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets.

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

Single Grain

AUGUST 23, 2019

In fact, Neil Patel has said that “ 62% of B2B marketers rated storytelling as an effective content marketing tactic”: Still, many businesses lack any type of storytelling in their marketing strategy – which no doubt has a direct impact on the ROI of their marketing campaigns. How a Brand Persona Plays Into Effective ROI.

Marketing 111

Marketing Audience Banner Impressions 111

Single Grain

FEBRUARY 10, 2020

Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. In 2016, Google updated their algorithm to crawl and rank the mobile versions of websites instead of the desktop versions, so if your mobile site isn’t up to their standards, you could be in big trouble traffic-wise. Attribution Models.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

JANUARY 6, 2020

billion in 2016). Data-driven optimized marketing campaigns: AI can process more data than humans and, combined with ML, AI can optimize marketing campaigns to boost ROI. With around 26% of Internet users blocking ads on their devices, the loss of revenue due to ad blocking is expected to reach just over $12 billion in the U.S.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

JUNE 10, 2019

With more than 630 million members – 303 million of which are monthly active users – and Microsoft's (which bought LinkedIn at the end of 2016) acquisition of Drawbridge to grow LinkedIn's Marketing Solutions product, the network appears to now be focused aggressively on growth. We’ve done it in the past, and the ROI just isn’t there for us.

Banner 85

Banner Audience Marketing SEO 85

Basis

APRIL 11, 2023

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

InMobi

DECEMBER 30, 2013

billion in 2016. 2014 will see new metrics with a clear focus on generating ROI based positive campaigns. Facebook’s introduction of video on Instagram and the success of Twitter -owned Vine has created new avenues in mobile marketing via social networks.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Single Grain

JUNE 9, 2022

Influencer marketing agencies help you reach your goal faster and maximize your ROI by capitalizing on the available growth opportunities. After analyzing influencer profiles, the agency selects the best influencer with the right followers that match your buyer persona to offer you the highest ROI. Get My Free NFT Marketing Plan .

Agency 52

Agency ROI SEO Media 52

Single Grain

AUGUST 10, 2021

In terms of ROI, can you place a value on the impact of our solution (percentages are fine too)? Note: Although Google is against paying for links , it is still a common sight. As per Ahrefs: The average cost of buying backlinks in 2018 was $361.44 (or $77.80…plus plus content). This amount increased by 2.4%

SEO 98

SEO Conversion eCommerce Brand Awareness 98

VideoWeek

MAY 3, 2024

The Guardian’s shift to focussing on reader donations makes it more insulated to fluctuations in the ad market, with advertising currently contributing 24 percent of revenues compared to 36 percent in 2016. The Week For Brands & Agencies Havas Posts Strong Q1 Growth as it Prepares to be Spun Off from Vivendi Havas posted 6.2

Video Ads 52

Video Ads Ad Tech Media Audience 52