InMobi

JULY 31, 2017

In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. However, measuring mobile viewability is still extremely limited. With a slow load time, viewability and completion rates are both severely lessened.

Viewability 52

Viewability Cookies Impressions Ad network 52

Martech Series

NOVEMBER 7, 2022

By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) with GumGum’s market-leading contextual solution, advertisers will be able to move beyond basic viewability metrics and understand the true impact of their advertising. Attention Time is the North Star for ad effectiveness.

Viewability 77

Viewability MarTech ROI Cookies 77

Single Grain

JUNE 13, 2023

Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Basis

APRIL 11, 2023

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! Two birds, one stone?

Demand Side Platform 88

Demand Side Platform Impressions Education Ad Server 88

Brid.tv

OCTOBER 10, 2024

Well also look at how these innovations boost your ROI. In fact, one in ten video marketers doesnt track ROI at all. More accurate campaign performance measurement and improved ROI. Using this real-time data, it adjusts ad bids to make sure you get the best ROI. AI can also spot viewability fraud. The result?

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

InMobi

JULY 15, 2016

Targeting the ad creative appropriately based on the device features supported is also important for maximizing ROI from the ad spend. With the popularity of the feed layout and pervasiveness of fraud, measurement of viewable impressions as opposed to served or rendered impressions has become a hot topic.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Single Grain

AUGUST 23, 2019

In fact, Neil Patel has said that “ 62% of B2B marketers rated storytelling as an effective content marketing tactic”: Still, many businesses lack any type of storytelling in their marketing strategy – which no doubt has a direct impact on the ROI of their marketing campaigns. How a Brand Persona Plays Into Effective ROI.

Marketing 111

Marketing Audience Banner Impressions 111