Adweek

JANUARY 22, 2024

The executive is retiring after more than 40 years in the industry, first joining Fox in 2017 as the president of ad sales for Fox News. Today, Fox announced that Marianne Gambelli is stepping down as its president of advertising sales and will be succeeded by Jeff Collins.

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Advertising 297

Adweek

DECEMBER 20, 2022

Back in 2017, Google told mobile advertisers. Automation is taking hold of the ad industry, and marketers are grappling with the idea of balancing transparency with effectiveness, spurred by interest in Google's year-old tool Performance Max. And if history is to be believed, performance often wins.

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Adweek

OCTOBER 24, 2022

But in 2017, the winter month saw the release of Jordan Peele's Get Out, the cultural phenomenon that upended the horror genre and everything we knew about its audience. The post-holiday doldrums of February are typically when the movies that studios don't expect to do much business hit theaters. Since then, it seems like horror.

Marketing 324

Marketing Audience Advertising 324

Adweek

NOVEMBER 1, 2023

When Arthur Leopold became Cameo's first employee in 2017, notoriety was exclusive to an elite group: those who had already secured the fans that would pay them for personalized pep talks and birthday greetings on the platform.

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Adweek

MARCH 8, 2024

in 2017, Pabst Blue Ribbon beer jumps feet-first into the post-pandemic experiential wave with a two-day event coming this summer featuring Billy Idol, T-Pain, Violent Femmes, Big Thief and numerous local favorites. Reviving a music festival that last rocked Portland, Ore.,

Marketing 290

Marketing 290

Adweek

MARCH 29, 2023

In 2017, Sports Business Journal put the average age of an MLB viewer at 57. Nostalgia is both baseball's brand and its burden. Major League Baseball's marketers are trying to make it more of the former and less of the latter. While the league has used streaming, social media and other tools to bring younger.

Media 312

Media Marketing 312

Adweek

NOVEMBER 3, 2023

Shalane Flanagan is an Olympic medalist and an accomplished distance runner, but she made herself a legend in the five boroughs in 2017 after becoming the first U.S. woman to win the New York City Marathon in 40 years. Now she's helping Mastercard and its small business partners stay ahead of the pack. The New.

Marketing 306

Marketing 306

Adweek

JANUARY 8, 2024

Definitely: Polamalu with the Pittsburgh Steelers in 2006 and 2009, Lynch with the Seattle Seahawks in 2014 and Gronkowski with the New England Patriots in 2015, 2017 and 2019 and the Tampa Bay Buccaneers. Super Bowl champions?

Marketing 279

Marketing 279

Adweek

JANUARY 12, 2023

Stucchi steps up from CEO of Southern Europe, a role he took on in 2017. Dentsu has named Paolo Stucchi, a 12-year veteran of the agency network, to head up its EMEA media division. He takes over from Thomas Le Thierry, who will transition to become its client adviser for the region. In overseeing the.

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Media Agency 306

Adweek

OCTOBER 4, 2023

A surprising announcement rippled through Silicon Valley in the Spring of 2017. A mysterious "flying car" venture called Kittyhawk took the spotlight, fueled by rumors of Google co-founder Larry Page's involvement.

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Adweek

SEPTEMBER 28, 2023

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data from the last five.

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Audience Ad Tech 302

Adweek

DECEMBER 13, 2022

GIFCT was established in August 2017 with Meta as one of the founding members, and it evolved into a nonprofit organization following.

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Adweek

OCTOBER 20, 2022

went public in 2017, it posted quarterly year-over-year revenue growth in the single digits, as its third-quarter-2022 total of $1.13 For the first time since Snap Inc. billion was up just 6% versus the third quarter of 2021. The company said in its letter to investors Thursday, "Our business continued to face significant headwinds in.

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Adweek

JUNE 15, 2023

Each February since 2017, the National Hockey League has touted its "Hockey Is for Everyone" month, focusing on DEI initiatives. Anheuser-Busch InBev has claimed in its corporate diversity, equity and inclusion statement that "a future with more cheers is one where everyone belongs."

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Adweek

JUNE 24, 2022

On this week's episode, we travel back to Challenger Brands 2021 where Adweek's former editor in chief, Stephanie Paterik sat down with the co-founders of Once Upon A Farm, which was launched in 2017 with the purpose of providing fresh, nutritious and delicious organic food that parents can trust and kids could love. Paterik is.

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Food 289

Marketing Tech News

JANUARY 23, 2024

Read more » The post Brands spent $930bn on social media advertising since 2017 appeared first on Marketing Tech News. With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one.

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Media Advertising Marketing 96

Adweek

JANUARY 23, 2023

He had been vp of product marketing at Meta since 2017, leading an 800-person organizations across product/engineering and sales, which is similar to his new role at Snap. Ty Ahmad-Taylor joined Snap Inc. in the newly created position of vice president of organic growth and product marketing.

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Marketing Advertising 279

Adweek

JULY 27, 2022

The social network said the BeyHive custom fandom emoji marks just its second such initiative, following the one it created for the BTS Army when I reached 10 million followers in 2017, and it represents a continuation.

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Adweek

FEBRUARY 3, 2023

When ESPN brought the fan-favorite "This Is SportsCenter" ads in-house in 2017, it didn't expect a pandemic to force the campaign to go dormant two years later. Now, with the help of new creative partner Arts & Letters, "This Is SportsCenter" is officially back with four spots--shot in a single day at ESPN headquarters in.

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Marketing 277

Adweek

OCTOBER 18, 2022

In the 2017 action film Wonder Woman, the leading lady of DC Comics' pantheon got quite a workout. For two-and-a-half hours, she jumped off cliffs, outran machine-gun bullets, threw a tank in the air and singlehandedly defeated a battalion of soldiers. Gee--wonder what she had for breakfast.

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Adweek

JULY 25, 2022

Plastic production increased from 2 million tons in 1950 to 348 million tons in 2017, according to research by Pew Charitable Trusts. Today, plastics are everywhere. Near Everest's peak. In the world's deepest ocean. At the North Pole. In our blood. It is estimated that every minute, 1 million plastic bottles are sold around the.

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Adweek

MARCH 1, 2023

In 2017, Farah Kabir was working as an investment banker at Goldman Sachs when she popped into a store on her lunch break to pick up a few items: food, deodorant, face wipes and a pack of condoms. It started with an awkward run-in with a boss. While waiting in line, she bumped into her.

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Pop-Up Food 264

Adweek

AUGUST 23, 2022

Diageo has increased its marketing spend by 51% since 2017, according to its annual report published in August. In 2022, the Guinness and Johnnie Walker owner spent $3.1 billion (2.7 billion pounds) promoting its drinks range, up from $2.1 billion (1.8 billion pounds) six years ago. In the same timeframe, Diageo's global net sales have.

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Marketing 246

Adweek

JUNE 21, 2022

By 2017, roughly 7% of Americans considered. Football and basketball remain sports powerhouses here but, roughly 20 years ago, a Gallup survey had hockey and auto racing ranked higher among the nation's favorite sports to watch.

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Marketing 246

Adweek

SEPTEMBER 5, 2022

Bassil initially joined the agency as chief operating officer in September 2017, only to succeed Michael Islip a year later when he departed in. Publicis Groupe agency Digitas U.K. chief executive Dani Bassil is set to leave the company after over four years and return to her native country of Australia due to family commitments.

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Agency 246

Adweek

AUGUST 23, 2022

First introduced in 2017, the ads.txt and sellers.json system acts as a publicly visible ledger that allows anyone to determine who is authorized to.

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Advertising Ad Tech 246

Adweek

NOVEMBER 15, 2022

Created in 2017, the limited edition Thanksgiving pants are coming back to commemorate the Kraft Heinz brand's 50th anniversary. There's good news for the nearly half of U.S. adults who say they overeat on Thanksgiving: Stove Top stuffing is re-releasing its maternity-like Stuffing Pants.

Fashion 246

Fashion 246

Adweek

NOVEMBER 7, 2022

Kimmel hosted back-to-back broadcasts in 2017 and 2018, before the Oscars opted to go hostless in 2019 and 2020. The 95th Academy Awards will see a familiar face next year: Jimmy Kimmel will return as emcee for the ceremony, which is scheduled for March 12, 2023 on ABC. Amy Schumer, Wanda Sykes and Regina Hall.

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Adweek

NOVEMBER 21, 2022

Harman, which was acquired by Samsung in 2017, designs and engineers products such as connected car systems, audio and visual products, enterprise automation solutions and connected services for auto-manufacturers.

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Electronics Manufacturing Advertising Media 246

Adweek

FEBRUARY 12, 2023

Sporting a red zippered jumpsuit, the Barbadian-born artist performed live for the first time since 2017, and managed to pack 17.

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Adweek

JUNE 18, 2023

In 2017, amid the buzz of the Cannes Lions International Festival of Creativity, holding company Publicis Groupe dropped a bombshell. The network announced that it was foregoing all marketing efforts and awards including Cannes for the next year to refocus its resources on developing an artificial intelligence platform called Marcel.

Marketing 245

Marketing 245

Adweek

SEPTEMBER 20, 2022

In 2017, R/GA didn't have a corporate social responsibility program. The agency's new art director, Bayyina Black, wanted to change that. A town hall meeting helped inspire her. As Black listened to founder Bob Greenberg talking about the downturn in the economy at the time, she thought back on a Giving Trip she took with.

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Agency 245

Adweek

OCTOBER 4, 2022

The business directory and crowdsourced review forum found that prior to the pandemic, from 2017 through 2019, the average yearly business growth was very similar between downtowns and non-downtowns of main metropolitan cities, but.

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Adweek

JULY 17, 2023

Top line Sud comes over from Vimeo, where she's served as CEO since 2017. Anjali Sud will join the AVOD as its new CEO on Sept. 1, reporting to Paul Cheesbrough, CEO of Tubi Media Group. Previously she was the general manager and head.

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Media 243

Adweek

OCTOBER 13, 2022

Navy has been using its "Forged by the Sea" campaign since in 2017 to pitch Gen Zers on the benefits of service. With recruitment down due to Covid-19 and a strong job market, the latest effort from agency-of-record VMLY&R aims to change the minds of 17-to-24-year-olds who never thought they'd enlist. Launching on.

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Agency Marketing 246

Smart Insights

JUNE 9, 2023

As demonstrated by these charts … The post Forecast e-commerce growth in percentage of online retail / e-commerce sales 2017 to 2024 appeared first on Smart Insights.

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Retail eCommerce Marketing 99

Fuel Lines

AUGUST 22, 2014

Social Advertising is projected to generate $11 billion in revenue by 2017. It has evolved to become a critical component for agency new business and a significant revenue stream for their clients.

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