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Verizon Quietly Cuts Adfellows Program, Severing Key Path for Diverse Ad Talent

Adweek

Founded in 2017 by the telco's former CMO Diego Scotti, adfellows' nine-month fellowship provided career growth opportunities for diverse candidates. Verizon is ending its annual adfellows program, ADWEEK has learned.

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I Tried LinkedIn Video to See If It Lived Up To The Hype. Here’s What I Learned.

Adweek

LinkedIn launched native video in 2017 and got more serious about the format in March 2024, seemingly overnight turning its algorithm sights on being the TikTok of B2B video. I started playing around with videos on LinkedIn casually about a year ago, mostly out of curiosity.

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Here’s What Happens to Ads When the Super Bowl Goes to Overtime

Adweek

The only other time the Big Game went to OT was in 2017, when the Atlanta. The Super Bowl went to overtime for only the second time in history--giving brands even more real estate and a bigger audience. This year, the Kansas City Chiefs and the San Francisco 49ers went into extra time on CBS.

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Marla Kaplowitz Will Step Down as the CEO of the 4A’s in May 2025

Adweek

When she interviewed for the CEO role of the 4A's in 2017, Marla Kaplowitz was upfront with the trade association's board. She planned to hold the role for three to five years and then move on. When she steps down from the role in May 2025, it will be after a far longer period than.

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Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm

Adweek

22 shattered Kelsey Plum's all-time record of 3,527 career points set in 2017, scoring 49 points. Caitlin Clark wore an Iowa jersey while breaking the NCAA women's basketball scoring record, but State Farm, Nike, Peacock and other brands and networks were also on her team leading up to her big moment. On Thursday night, No.

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Tubi Brand Refresh of New Logo, Colors and Sound Is Not Tubi Ignored

Adweek

Tubi has a new look for the first time since 2017. The Fox-owned advertising-based video-on-demand streaming TV service is debuting an updated brand identity that includes a fresh color scheme, a custom font and an updated homepage and user interface. Done in partnership with design agency DixonBaxi, the new look is designed to target the.

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Before Performance Max, There Was Google’s App Campaigns, Muddying Transparency

Adweek

Back in 2017, Google told mobile advertisers. Automation is taking hold of the ad industry, and marketers are grappling with the idea of balancing transparency with effectiveness, spurred by interest in Google's year-old tool Performance Max. And if history is to be believed, performance often wins.

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