Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product. By reading this guide, you will learn: How does the Instagram ad targeting work?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Karola Karlson

FEBRUARY 1, 2021

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs? But do you really?

CPC 52

CPC CPM Click Through Rate Audience 52

Digiday

OCTOBER 10, 2022

Publishers have increased their prioritization of data-driven personalization in the last five years, with 62% of respondents saying it is a priority in 2022, versus 56% in 2017. Forty-two percent of publishers use NLP in 2022, versus 47% in 2017. Key findings. Reach , a U.K.-based

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69