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52 In-App Advertising Statistics You Should Know

InMobi

To help, here are 52 in-app advertising statistics you definitely need to know. Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S

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All Hail the King: Mobile Video Reigns Supreme

InMobi

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. 1) Because It’s Effective In short, video ads work. In the U.S.

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App Monetization Done Right: Are Video Ads The Answer?

InMobi

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. GET REPORT But what do app publishers think about video advertising? In the U.S.,

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Who Should Advertise on Amazon? Types of Amazon Ads.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. Trend #3: Video Ads and PPC. 8 Tips for Successful Mobile Video Advertising.

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Instagram Ad Targeting – 84-point Guide [2023 UPDATE]

Karola Karlson

In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. How Does Targeting on Instagram Work?

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Peerclick Review: Get more from your affiliate campaigns? with Peerclick tracker

Lemonads

It is known to make the process of collecting data and analyzing ad campaigns much easier: The affiliate tracking platform, Peerclick. Created in 2017, Peerclick has become popular among publishers, performance marketers, webmasters, and affiliates. The system can data-centers handle any volumes of data.