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Instagram Ad Targeting – 84-point Guide [2023 UPDATE]

Karola Karlson

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences?

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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

You certainly don’t want to run Facebook retargeting ads that make your audience worry about their privacy or feel like you’re following them around across the web, but most consumers expect to be tracked online and understand that information is being used to market to them. 2) Create Your Custom Audience. C) App Activity.

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All Hail the King: Mobile Video Reigns Supreme

InMobi

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. Just between 2016 and 2017, video ad click-through rates increased 300 percent.

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App Monetization Done Right: Are Video Ads The Answer?

InMobi

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

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How Much Do Facebook Ads Cost – [2021 New Data]

Karola Karlson

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs?

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Peerclick Review: Get more from your affiliate campaigns? with Peerclick tracker

Lemonads

It is known to make the process of collecting data and analyzing ad campaigns much easier: The affiliate tracking platform, Peerclick. Created in 2017, Peerclick has become popular among publishers, performance marketers, webmasters, and affiliates. The system can data-centers handle any volumes of data.