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What Is Mobile Attribution and How Does It Work?

Lemonads

It’s estimated that almost 51% of all internet traffic comes from mobile devices and this trend has been the same since early 2017. Whenever a user acts like watching a video ad, clicking on its CTA, or visiting the ad landing page, the attribution platform collects information from this person.

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7 Steps to Getting Started With Affiliate Marketing for Your Business

Single Grain

We’ll also discuss how to recruit affiliates for your business — and, more importantly, get sales from your partners so you can grow faster (without having to spend money on increasingly expensive online ads). Click here to download it for free right now! Cookie Periods. Therefore, your cookie period could be 30 days.

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Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

Digiday

Publishers have increased their prioritization of data-driven personalization in the last five years, with 62% of respondents saying it is a priority in 2022, versus 56% in 2017. Forty-two percent of publishers use NLP in 2022, versus 47% in 2017. Key findings. That doesn’t sound like a scalable solution quite yet.