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by 2021: Although automation in PPC is not exactly new, it'll start to play a much more important role, such as with ad testing : The evidence suggests that automation will be used to optimize PPC campaigns and will be readily adopted by PPC experts to: Calculate the best bidding strategy for different goals. Trend #3: Video Ads and PPC.
It is known to make the process of collecting data and analyzing ad campaigns much easier: The affiliate tracking platform, Peerclick. Created in 2017, Peerclick has become popular among publishers, performance marketers, webmasters, and affiliates. The system can data-centers handle any volumes of data.
As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook adclick? Which Facebook ad placements have the lowest costs?
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