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This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargetingads. What Is Facebook Retargeting?
This audience type allows you to retarget past website visitors and people who have engaged with your Instagram posts. Once you’ve installed the Facebook retargeting Pixel , Facebook will automatically track all the website visitors that you can later retarget with Instagram promotions. Facebook Custom Audiences.
Trend #3: Video Ads and PPC. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. AdRoll : AdRoll specializes in retargeting and multi-device display advertising. Retargeting 101: Why It’s Essential for Any Marketing Funnel.
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