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App Monetization Done Right: Are Video Ads The Answer?

InMobi

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. GET REPORT But what do app publishers think about video advertising? In the U.S.,

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All Hail the King: Mobile Video Reigns Supreme

InMobi

Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. 1) Because It’s Effective In short, video ads work.

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52 In-App Advertising Statistics You Should Know

InMobi

Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,

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Five Trends That Will Shape Mobile Adtech in 2018

InMobi

In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. What has been most apparent in 2017 is that the ad tech industry is not for the fainthearted. 2018 will be a rough ride for most, and it will end with fewer players than we had in 2017. So, What Now?

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Video Ads Cost. Get A Free Consultation.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Trend #3: Video Ads and PPC. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. In 2019, 78% of people watched videos online every week. People remember up to 95% of a message from a video (as opposed to text).

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What Is Mobile Attribution and How Does It Work?

Lemonads

It’s estimated that almost 51% of all internet traffic comes from mobile devices and this trend has been the same since early 2017. Whenever a user acts like watching a video ad, clicking on its CTA, or visiting the ad landing page, the attribution platform collects information from this person.