Martech
SEPTEMBER 17, 2024
9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server. Google runs the ad exchange connecting the two. Google’s defense: Disputed the definition of open-web display ads. Day 1: Accusations and badgering of witnesses (Sept.
Martech
JUNE 10, 2022
Ads.txt was originally launched in 2017 and aims at verifying and validating ad destinations in programmatic bidding. The Tech Lab’s Transparency Center UI has also been granted open access, via a sponsorship by programmatic ad exchange network OpenX. This spring, IAB Tech Lab opened the ads.txt version 1.1
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AdExchanger
SEPTEMBER 21, 2022
A podcast interview withJeff ClarkVP, Product and AnalyticsJeff Clark began at Walmart in 2017, before Walmart Connect was Walmart Connect, and before even Walmart Media Group prior to that. But whatever you call it, Walmart is homing in on a major opportunity in the booming retail media category. Clark, who’s now Walmart Connect VP of.
Basis
JULY 1, 2022
In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory.
Clearcode
MARCH 1, 2022
During header bidding auctions, advertisers and agencies (via DSPs) started bidding on multiple ad exchanges to increase their chances for getting the right impression. In the optimization process, you can collect data from the SSPs and ad exchanges you work with. Arbitrage Discovery. Insights into the supply chain.
Lemonads
JANUARY 3, 2021
A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. Check here below! This is the reason why almost all RTB-capable platforms have signed on to use the OpenRTB protocol!
InMobi
DECEMBER 13, 2018
For example, 14 percent of survey respondents said they use only use one ad exchange, while over 30 percent said they simply didn’t understand how in-app header bidding actually worked. But, according to data from our network, unified auctions reduce ad load times by 28 percent. Unified auctions help apps realize more revenue.
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