2017 Ad Exchange Impressions 
InMobi
MARCH 12, 2020
How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is where ad networks vs. ad exchanges come into play. How does this stack up to an exchange?
Basis
JULY 1, 2022
In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. Enter bid shading.
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Martech
JUNE 10, 2022
To support impression and viewability measurement, IAB Tech Lab announced an expansion of Open Measurement (OM) SKD, available for CTV in 3Q. Ads.txt was originally launched in 2017 and aims at verifying and validating ad destinations in programmatic bidding. Open Measurement SKD for CTV. specification to public comment.
Clearcode
MARCH 1, 2022
In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy.
Basis
AUGUST 23, 2023
In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. Enter bid shading.
Lemonads
JANUARY 3, 2021
RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion.
Smart-Hub
DECEMBER 22, 2023
These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!
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