InMobi

NOVEMBER 27, 2018

And users enjoy well-delivered and well-placed video ads,” Srinivas KC, Vice President and General Manager of Advertiser Platforms at InMobi, told MarTech Series in July. “In In 2017, advertisers doubled video ad spends over 2016. Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Digiday

JULY 29, 2022

But building up a library of original games could help increase the variety and scale of Netflix’s available ad inventory, particularly as in-game advertising becomes a more fully developed channel. Increased ad inventory isn’t the only reason why gaming could play a critical role in Netflix’s future.

Ad Inventory 74

Ad Inventory Entertainment Impressions Audience 74

Martech Series

NOVEMBER 23, 2022

In terms of context, websites grew out of a variety of different platforms using a range of coding languages and technologies, and no consideration was given to any form of standardization for ad inventory in terms of specification and delivery.

Ad Inventory 85

Ad Inventory Advertising Ad Space Audience 85

Clearcode

FEBRUARY 15, 2022

Thanks to the various features and integrated tools, an OMS enables you to: Monitor the availability of your ad inventory. They can also check the availability of their ad inventory and ask for internal approval of pricing. Sellers easily classify the ad inventory they trade and create flexible offers.

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

Basis

JULY 28, 2022

Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B For advertisers, this means increased ad inventory available though their CTV advertising platforms and the opportunity to reach more consumers where they are viewing video.

Advertising 72

Advertising Retargeting A/B Testing Ad Inventory 72

MNTN

JULY 15, 2022

While the NFL made early moves to sell Thursday Night Football distribution rights to Amazon way back in 2017, they aren’t done yet. Streaming Channels Look to Intercept NFL’s Sunday Ticket – The landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch.

Marketing 90

Marketing Ad Inventory Cookies Ad Tech 90

InMobi

JUNE 12, 2019

Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IAB announced the release of app-ads.txt, Authorized Digital Sellers for Mobile Apps. Using app-ads.txt buyers can identify the legitimate sellers of the ad inventory they desire. What is app-ads.txt?

Ad Inventory 52

Ad Inventory Ad network Advertising 52

illumin

JUNE 27, 2018

NPR and Edison Research have tracked consumer adoption of smart speakers with the Smart Audio Report since early 2017 and they share the following 2 important insights: Smart speaker adoption is outpacing smartphone adoption rates. podcast ad revenues reached landmark $314 Million in 2017, marking 86% growth year-over-year (more at IAB ).

Ad Inventory 40

Ad Inventory Audience Communications Demand Side Platform 40

InMobi

NOVEMBER 5, 2018

In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users. To see just how effective unified auctions are today, we analyzed data from InMobi’s network from 2017.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

InMobi

DECEMBER 10, 2018

Ads.txt (Authorized Digital Sellers), a solution that helps buyers identify authorized sellers in the programmatic world, was first released in May 2017 for website and mobile web publishers. Ads.txt is a simple solution that gives publishers complete control over who is selling their inventory.

Ad network 52

Ad network Fashion Ad Inventory Advertising 52

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

InMobi

MARCH 12, 2020

Considering that publishers and buyers have no direct contact with one another, both become susceptible to unauthorized reselling, counterfeit inventory and domain spoofing. Let’s take a look at its effect on the mobile ad tech space over the past 12 months.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

JANUARY 31, 2023

Ad revenue over the fourth quarter was flat compared to the same period the year prior. This was the slowest rate of growth since the mobile app floated onto the stock exchange in 2017. That’s according to Snapchat’s own forecast, which warned ad revenue could drop by as much as 10% over the first three months of the year.

Advertising 65

Advertising Impressions Agency Banner 65

InMobi

JUNE 18, 2019

Apps running unified auctions saw a 44% increase in CPMs , a 48% increase in ad revenue and a 28% decrease in ad load times compared to their peers. No wonder header bidding auctions facilitated by InMobi’s mediation solution rose 56% between the second quarter and fourth quarter of 2017. “At

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

InMobi

AUGUST 23, 2018

Here’s a small snippet of what we found: Globally, spending on in-app mobile advertising grew 109 percent between 2016 and 2017. close to half of all video ad inventory is fullscreen now. “We In the first three months of 2018, over a third of all money spent on in-app advertising went to video. In the U.S.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

APRIL 11, 2022

” How App Publishers Are Making Their Ad Inventory More Addressable: “As we said before, hybrid publishers, who are active on both mobile and desktop, just want to implement a solution. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally.

Advertising 52

Advertising Cookies GDPR Banner 52

Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. domain spoofing) and an inventory arbitrage. Ads displayed on inappropriate pages are still a problem for advertisers and affect their brand image. The Summary.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

InMobi

MARCH 20, 2019

Ads.txt’s Role in Verifying Ad Inventory, Authorized Digital Sellers I think one important thing to note is that once the IAB released ads.txt in 2017, publishers of course started to integrate and build to the spec massively.

Ad Inventory 52

Ad Inventory Ad Tech Advertising 52

VideoWeek

JUNE 10, 2022

Production house Studio71 and measurement firm Nielsen have formed a partnership enabling the media company to track Digital Ad Ratings (DAR) across 37 markets, enhancing its measurement of cross-channel networks including CTV. The all-time high figure marks a sharp increase from 80 percent in 2020, 69 percent in 2017 and 38 percent in 2012.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

illumin

JUNE 7, 2018

The first is the rapid expansion in ad inventory as brands compete by producing a growing supply of online content. This trend is creating advertising inventory on pages that are increasingly targeted as their subject matter becomes more refined. Their increase in popularity is likely due to two main factors. Display Network.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

MNTN

DECEMBER 9, 2022

Market research firm eMarketer tracked Connected TV spend since 2017 and the market has grown by double digits each year since, and will continue to do so until the end of its forecast period in 2026. short-term ad buying.” Part of that dip has been due to a weak scatter market—i.e. However, it’s not all doom and gloom.

Ad Inventory 98

Ad Inventory Advertising Media Marketing 98

Brid.tv

APRIL 9, 2024

The most common monetization models for live streaming include: AVOD – selling ad inventory to advertisers and providing content access in exchange for viewing ads; SVOD – having subscribers who pay a recurring fixed fee (monthly, weekly, yearly, etc.) pay-per-view). The platform has over 200 million users and over 1.6

Header Bidding 40

Header Bidding Education Audience Video Ads 40

Brid.tv

NOVEMBER 8, 2022

Monetize your video ad inventory with a reliable video ad provider. Most Common Types of Video Ads Used in Programmatic Advertising. Programmatic ad trading is an important element of digital video advertising. The global programmatic ad spend amounted to just under $188 billion in 2017.

Advertising 93

Advertising Banner Header Bidding Video Ads 93

Brid.tv

JUNE 5, 2023

The most common monetization models for live streaming are AVOD — which focuses on selling ad inventory to various advertisers and profiting off of ad revenue, and SVOD — a subscription-based monetization model, where users pay a fixed fee for content access. The platform has over 200 million users and over 1.6

Header Bidding 52

Header Bidding Audience Education Video Ads 52

VideoWeek

OCTOBER 4, 2024

Immediate says that Prism, which will cover all of the publisher’s ad inventory, will apply Immediate’s first-party data to planning, research, insight, segmentation, and measurement capabilities. The company noted that since 2017, it has paid more than four million content creators over $2 billion in total.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

JUNE 30, 2023

Between 2017 and 2022, RTÉ paid Tubridy €345,000 more than the Irish public service broadcaster (PSB) published in its earnings reports. The deal will see ad inventory from the BOMESI Collective, a group of 50 Black-owned publishers, sold through Vox Media’s Concert SSP.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

InMobi

MARCH 12, 2020

How Ad Networks and Ad Exchanges Stack Up As MarTech Advisor has noted, “An ad network is an aggregator that collects ad inventory from publishers and sells it to advertisers. Basically, ad networks act as resellers or direct sellers, representing specific ad inventory to buyers on behalf of particular sellers.

Ad Exchange 52

Ad Exchange Ad network Ad Inventory Demand Side Platform 52

Ad Beat

SEPTEMBER 25, 2019

Posted by Zillow on Thursday, April 27, 2017. As a result, brands have access to a wider ad inventory and contextual placement options that demonstrate a greater potential for measurable ROI. We were inspired to bring the modern home shopping story to life with this campaign. .

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52