InMobi

JUNE 25, 2018

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. within our network. In comparing that time span, video ad inventory in the U.S.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

DECEMBER 10, 2018

Ads.txt (Authorized Digital Sellers), a solution that helps buyers identify authorized sellers in the programmatic world, was first released in May 2017 for website and mobile web publishers. This prevents publishers from getting a fair price for their inventory. InMobi has been closely working with IAB to make this release possible.

Ad network 52

Ad network Fashion Ad Inventory Advertising 52

InMobi

JUNE 12, 2019

Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IAB announced the release of app-ads.txt, Authorized Digital Sellers for Mobile Apps. Using app-ads.txt buyers can identify the legitimate sellers of the ad inventory they desire. What is app-ads.txt?

Ad Inventory 52

Ad Inventory Ad network Advertising 52

InMobi

NOVEMBER 5, 2018

In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users. To see just how effective unified auctions are today, we analyzed data from InMobi’s network from 2017.

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Header Bidding Ad Server Ad Inventory Mobile Ads 52

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

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Video Ads Header Bidding Viewability Fill rate 52

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

JUNE 18, 2019

So what can developers and publishers — especially those small businesses — do to gain more revenue from demand sources and ad networks? Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52