2017 Ad Inventory Click Through Rate 
InMobi
JULY 3, 2018
Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals.
InMobi
JUNE 25, 2018
No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. Just between 2016 and 2017, video ad click-through rates increased 300 percent.
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InMobi
MAY 21, 2019
Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,
InMobi
AUGUST 23, 2018
Here’s a small snippet of what we found: Globally, spending on in-app mobile advertising grew 109 percent between 2016 and 2017. close to half of all video ad inventory is fullscreen now. “We All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views.
InMobi
JUNE 18, 2019
Apps running unified auctions saw a 44% increase in CPMs , a 48% increase in ad revenue and a 28% decrease in ad load times compared to their peers. No wonder header bidding auctions facilitated by InMobi’s mediation solution rose 56% between the second quarter and fourth quarter of 2017. “At
illumin
JUNE 7, 2018
Buttons have been shown to improve click-through rates dramatically and are best presented in contrasting colours at the bottom right side of the ad. We Analyzed Display Ad Network Revenue Data to Draw Some Interesting Conclusions. A small but important component that is sometimes overlooked is the use of buttons.
Clearcode
APRIL 26, 2022
So the first ever online ad, which kicked started what is now a multi-billion dollar industry, appeared on October 27, 1994 on a website called HotWired, which is now wired.com, the popular tech publication. This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%.
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