2017 Ad Inventory Demand Side Platform 
InMobi
JULY 10, 2018
During the first half of 2017, our data showed that 76 percent of all video ad spend went to full-screen spots. Over half - 58 percent - of all video ad inventory during that time period was fullscreen. Short video ads displayed in an immersive manner will become increasingly more common coming up. in this regard.
InMobi
MARCH 12, 2020
Considering that publishers and buyers have no direct contact with one another, both become susceptible to unauthorized reselling, counterfeit inventory and domain spoofing. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. Note: Need a quick reminder on how app-ads.txt works and why it’s beneficial?
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illumin
JUNE 27, 2018
NPR and Edison Research have tracked consumer adoption of smart speakers with the Smart Audio Report since early 2017 and they share the following 2 important insights: Smart speaker adoption is outpacing smartphone adoption rates. podcast ad revenues reached landmark $314 Million in 2017, marking 86% growth year-over-year (more at IAB ).
Clearcode
MARCH 1, 2022
In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy.
Smart-Hub
DECEMBER 22, 2023
This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!
illumin
JUNE 7, 2018
The first is the rapid expansion in ad inventory as brands compete by producing a growing supply of online content. This trend is creating advertising inventory on pages that are increasingly targeted as their subject matter becomes more refined. Their increase in popularity is likely due to two main factors. Display Network.
Digiday
JUNE 8, 2022
Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers.
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