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Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and adfillrates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?
This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video adinventory they sell to advertisers.
Monetize your video adinventory with a reliable video ad provider. Most Common Types of Video Ads Used in Programmatic Advertising. Programmatic ad trading is an important element of digital video advertising. The global programmatic ad spend amounted to just under $188 billion in 2017.
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