InMobi

NOVEMBER 5, 2018

In-app header bidding is all the rage today.¹ Based on our research, here are six key takeaways: 1) The App Monetization Status Quo Isn’t Working The current approaches that apps are commonly taking in regard to ad monetization are just not cutting it anymore. percent more ad sources. 48 percent more ad revenue.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

InMobi

JUNE 18, 2019

To improve revenue and fill rates, follow these five steps: 1) Implement an In-App Header Bidding Solution Header bidding solutions have helped to boost both fill rates and ad revenue on the desktop/browser side when they were first introduced a few years ago.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Brid.tv

FEBRUARY 9, 2023

FAQ What Is Video Ad Monetization? Video ad monetization refers to the process of generating revenue through video ads. This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy. How Can You Implement SPO?

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Brid.tv

APRIL 9, 2024

The most common monetization models for live streaming include: AVOD – selling ad inventory to advertisers and providing content access in exchange for viewing ads; SVOD – having subscribers who pay a recurring fixed fee (monthly, weekly, yearly, etc.) header bidding and much more to maximize ad yield from their live streams.

Header Bidding 40

Header Bidding Education Audience Video Ads 40

Brid.tv

JUNE 5, 2023

The most common monetization models for live streaming are AVOD — which focuses on selling ad inventory to various advertisers and profiting off of ad revenue, and SVOD — a subscription-based monetization model, where users pay a fixed fee for content access. Publishers can easily implement Prebid.js START MONETIZING FAQ 1.

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68