InMobi

NOVEMBER 5, 2018

In-app header bidding is all the rage today.¹ Based on our research, here are six key takeaways: 1) The App Monetization Status Quo Isn’t Working The current approaches that apps are commonly taking in regard to ad monetization are just not cutting it anymore. percent more ad sources. 48 percent more ad revenue.

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Header Bidding Ad Server Ad Inventory Mobile Ads 52

InMobi

JUNE 18, 2019

To improve revenue and fill rates, follow these five steps: 1) Implement an In-App Header Bidding Solution Header bidding solutions have helped to boost both fill rates and ad revenue on the desktop/browser side when they were first introduced a few years ago.

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Fill rate Header Bidding Banner Click Through Rate 52

Brid.tv

NOVEMBER 8, 2022

The end user sees the ad on the publisher’s website or video player. The most common auctioning method used in programmatic video advertising is video header bidding , which allows demand sources to place bids at the same time. Monetize your video ad inventory with a reliable video ad provider.

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Brid.tv

FEBRUARY 9, 2023

FAQ What Is Video Ad Monetization? Video ad monetization refers to the process of generating revenue through video ads. This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users.

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Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy. How Can You Implement SPO?

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Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers.

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Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers.

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