InMobi

MARCH 12, 2020

Considering that publishers and buyers have no direct contact with one another, both become susceptible to unauthorized reselling, counterfeit inventory and domain spoofing. Let’s take a look at its effect on the mobile ad tech space over the past 12 months.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

illumin

JUNE 7, 2018

Revenue for website owners is generated by display advertising networks when they accumulate clicks and impressions. Most commonly, ad targeting for display networks is selected by audience interest or behavior rather than by specific URL’s – however, not always. Working With Display Ad Formats. Display Network.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. Is it interoperable?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

JUNE 10, 2022

Production house Studio71 and measurement firm Nielsen have formed a partnership enabling the media company to track Digital Ad Ratings (DAR) across 37 markets, enhancing its measurement of cross-channel networks including CTV. The all-time high figure marks a sharp increase from 80 percent in 2020, 69 percent in 2017 and 38 percent in 2012.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

VideoWeek

JUNE 30, 2023

Between 2017 and 2022, RTÉ paid Tubridy €345,000 more than the Irish public service broadcaster (PSB) published in its earnings reports. The companies will also promote joint research from ITV and System1, a guidebook for making ads for the older market called “Wise Up!”

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. the highest offer) is awarded the ad impression. The winning bid (i.e.,

Advertising 93

Advertising Banner Video Ads Header Bidding 93

Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Ad Beat

SEPTEMBER 25, 2019

Posted by Zillow on Thursday, April 27, 2017. With Finding Home in America , Zillow strategically demonstrated its commitment to corporate social responsibility by subsequently forming alliances with local non-profits, and employee-led volunteer projects to impress their target demographic.

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

VideoWeek

OCTOBER 4, 2024

Immediate says that Prism, which will cover all of the publisher’s ad inventory, will apply Immediate’s first-party data to planning, research, insight, segmentation, and measurement capabilities. The company noted that since 2017, it has paid more than four million content creators over $2 billion in total.

Advertising 52

Advertising Ad Tech Agency Audience 52

InMobi

MARCH 12, 2020

Programmatic advertising enables advertisers to generate quality ad impressions across a wide range of publishers and audiences without too much hassle. How Ad Networks and Ad Exchanges Stack Up As MarTech Advisor has noted, “An ad network is an aggregator that collects ad inventory from publishers and sells it to advertisers.

Ad Exchange 52

Ad Exchange Ad network Ad Inventory Demand Side Platform 52