2017 Ad Inventory Viewability 
InMobi
JANUARY 26, 2017
As we move towards the end of the year with holiday campaigns in full swing, and financial planning for the next year underway, it’s time to think about how the industry is going to change in 2017 and how marketers can prepare accordingly. Download our Yearbook for more detailed insights to power-up your marketing strategy in 2017.
InMobi
NOVEMBER 27, 2018
And users enjoy well-delivered and well-placed video ads,” Srinivas KC, Vice President and General Manager of Advertiser Platforms at InMobi, told MarTech Series in July. “In In 2017, advertisers doubled video ad spends over 2016. Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018.
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InMobi
MAY 21, 2019
Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,
Brid.tv
FEBRUARY 9, 2023
FAQ What Is Video Ad Monetization? This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. Need a video monetization solution for your ad-powered business?
Digiday
JUNE 8, 2022
Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers.
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