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Jeff was founder and CRO of the FastClick adnetwork, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another adnetwork.
Jeff was founder and CRO of the FastClick adnetwork, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another adnetwork.
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So what can developers and publishers — especially those small businesses — do to gain more revenue from demand sources and adnetworks? Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?
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