InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. So what can developers and publishers — especially those small businesses — do to gain more revenue from demand sources and ad networks?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Brid.tv

NOVEMBER 8, 2022

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. Programmatic video advertising, then, is programmatic advertising focused on video ad formats. The global programmatic ad spend amounted to just under $188 billion in 2017.

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Advertising Banner Video Ads Header Bidding 93

Brid.tv

FEBRUARY 9, 2023

For example, having too many ads can be frustrating for users. Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory. Mid-Roll — Mid-roll ads appear during the video stream. What is video monetization?

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Video Ads Header Bidding Viewability Fill rate 52