Martech

SEPTEMBER 17, 2024

Google, round 2: Government targets digital ad business It’s also possible the trial will result in no changes and Google will be free to continue operating as it wants. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server.

Header Bidding 111

Header Bidding Ad Server Ad Exchange Advertising 111

MediaFuse

MARCH 21, 2017

These SSPs helped publishers aggregate their ad network demand into one platform. In 2017, the rise of header bidding has left publishers with a highly advanced, yet familiar problem: how to efficiently manage multiple demand sources. Features of Header Bidding Wrappers. GPT/ad load efficiency.

Header Bidding 52

Header Bidding Ad Server Ad Ops Ad network 52

InMobi

NOVEMBER 5, 2018

In-app header bidding is all the rage today.¹ LEARN MORE Download our full report for the complete findings of our survey, along with exclusive data from our network. 2) In-App Header Bidding Solutions Already are Proven Effective Luckily, a solution to these woes already exists. percent more ad sources.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. What’s The Current State of In-App Header Bidding? App publishers are struggling with app monetization via ads, so in-app header bidding and unified auctions are here to help.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

InMobi

JUNE 18, 2019

So what can developers and publishers — especially those small businesses — do to gain more revenue from demand sources and ad networks? Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Brid.tv

FEBRUARY 9, 2023

FAQ What Is Video Ad Monetization? Video ad monetization refers to the process of generating revenue through video ads. Find the Right Ad Monetization Provider Finding a video ad network that aligns with the publisher’s needs is crucial. Mid-Roll — Mid-roll ads appear during the video stream.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Lemonads

JANUARY 3, 2021

A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52