InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. LEARN MORE Is All Mobile Ad Fraud Preventable Fraud?

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

InMobi

DECEMBER 4, 2017

While marketers are aware of the threat that ad fraud poses, building an advanced understanding of fraud and PREVENTING it, is quite the road less taken. Measured as Mean Clicks to Install (MCTI), MCTI is defined as the number of clicks required by an ad network to drive an install from a specific user.

Impressions 52

Impressions Mobile Ads Ad network Retail 52

InMobi

MAY 17, 2018

The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know. Mobile advertising is far more than just point A (advertisers) and point B (apps/websites). Unfortunately, not every mobile ad player out there today agrees.

Advertising 52

Advertising Mobile Ads Ad Tech Ad network 52

InMobi

JUNE 25, 2018

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. within our network.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

DECEMBER 28, 2017

As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. According to Forrester Research, ad fraud will reach $10.9

Mobile Ads 52

Mobile Ads Impressions Education Ad network 52

Lemonads

FEBRUARY 2, 2021

But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? And it wasn’t a fluke -- mobile users have consistently made up more than half of the internet’s global traffic since then. So, we understand the importance of finding the best mobile ads network.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

InMobi

NOVEMBER 5, 2018

In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users. percent more ad sources. 48 percent more ad revenue.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52