Remove 2017 Remove Ad network Remove Rich Media
article thumbnail

Presenting the Future of Mobile Advertising: Airpush Review 2021

Lemonads

But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network.

article thumbnail

Mobile Programmatic Set To Be a Game Changer, Despite Hurdles

InMobi

By 2017, U.S. mobile programmatic media buying is expected to reach $21.22 billion, or 78 percent of overall mobile display ad spending, according to eMarketer. Ad fraud has become such an important area that big ad networks have started selling “fraud-free” ads in the last couple of years.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

In-App Mobile Video Advertising: What You Need to Know

InMobi

They have seen in-app video ad completion rates between 80-90%, well over 25% better than their initial expectations. 2019 Mobile Video Ad Spending Figures The effectiveness of video ads within mobile apps helps to explain while it’s now one of the most popular digital marketing tactics being leveraged by advertising and marketers today.

article thumbnail

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.