InMobi

NOVEMBER 5, 2018

In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users. To see just how effective unified auctions are today, we analyzed data from InMobi’s network from 2017.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

Paleo AdTech

DECEMBER 10, 2023

Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. This data was combined at the browser-level using third-party cookies as the unifying ID, and the model would estimate the impact of the different ad placements on the outcome. He still lives and works in Boston.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 8, 2021

Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. This data was combined at the browser-level using third-party cookies as the unifying ID, and the model would estimate the impact of the different ad placements on the outcome. He still lives and works in Boston.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

InMobi

DECEMBER 13, 2018

Our survey found that for 40 percent of app publishers, it takes a second or longer for an ad to go from the ad server onto an app. But, according to data from our network, unified auctions reduce ad load times by 28 percent. Unified auctions help apps realize more revenue.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Clearcode

FEBRUARY 15, 2022

You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. FatTail integrates CRMs, BI platforms, financial systems, ad servers, and buying systems to provide a comprehensive platform for publishers. Optimize advertising campaigns.

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

Basis

MARCH 22, 2024

Google is by no means early to the party when it comes to taking a stance against the legacy identifier, considering that Mozilla’s Firefox started limiting cookies back in 2013 and Apple’s Safari followed suit in 2017.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Lemonads

APRIL 18, 2021

It’s estimated that almost 51% of all internet traffic comes from mobile devices and this trend has been the same since early 2017. Adjust Ad Server Settings Having restricted IDs is a common practice, but it can compromise your mobile attribution.

Affiliates 52

Affiliates Conversion Ad Server Brand Awareness 52

Lemonads

JANUARY 3, 2021

A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. Check here below! This is the reason why almost all RTB-capable platforms have signed on to use the OpenRTB protocol!

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

SEPTEMBER 13, 2024

Smartclip Brings SSP Orchestration to Smartx smartclip, RTL Group’s ad tech unit, has introduced supply-side platform (SSP) orchestration within smartx, its proprietary ad server and SSP. News Corp Faced $9 Million Revenue Loss from Ditching Google’s Ad Tech News Corp.

Food 52

Food Ad Tech Media Agency 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Paleo AdTech

DECEMBER 10, 2023

.” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. “G.M.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Paleo AdTech

MAY 24, 2023

.” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. “G.M.

Media 40

Media Click Through Rate Rich Media Ad Server 40

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature. Compared to selling their inventory via their ad server or supply-side platform (SSP), publishers can use a self-serve ad platform to enable advertisers to create ad campaigns directly on their websites.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Clearcode

MARCH 1, 2023

The advertiser that showed the ad was AT&T, one of the biggest telecom companies in the US. In 1996, Yahoo first started showing ads on its search engine. Then, around 2016-2017 ad spend on mobile devices overtook ad spend on desktop devices for the first time. The ecosystem isn’t ready for those ads yet.

Advertising 59

Advertising Communications Audience Ad Server 59

Paleo AdTech

APRIL 19, 2022

He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. His exposure to the ad business began early and at a lofty level, when as a pre-teen he trailed his dad into the offices of Ogilvy & Mather on 8th Avenue in NYC, where Mike Lesser was CEO.

Ad network 98

Ad network Agency Ad Tech Ad Server 98

Paleo AdTech

DECEMBER 10, 2023

He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. His exposure to the ad business began early and at a lofty level, when as a pre-teen he trailed his dad into the offices of Ogilvy & Mather on 8th Avenue in NYC, where Mike Lesser was CEO.

Ad network 52

Ad network Agency Ad Tech Ad Server 52