Remove 2017 Remove Ad Server Remove Ad Space
article thumbnail

What Is an Order Management System (OMS) and How Does It Work?

Clearcode

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. Optimize advertising campaigns.

article thumbnail

What is OpenRTB & How Does It Work?

Lemonads

A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. Check here below! This is the reason why almost all RTB-capable platforms have signed on to use the OpenRTB protocol!

article thumbnail

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.