Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature. Attribution Reporting API — for measuring the performance of ad campaigns, e.g. attributing ad views and clicks to conversions. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Paleo AdTech

DECEMBER 10, 2023

Then a 12-person shop in an unfashionable part of Connecticut, Modem can claim to be the first digital agency, building multi-media, CD-ROM and then internet-focused campaigns for clients such as General Electric and Coors. The world awaited its first ad server, which was forthcoming (see our chat with Kevin O’Connor ).

Media 52

Media Click Through Rate Rich Media Ad Server 52

Basis

MARCH 22, 2024

Google is by no means early to the party when it comes to taking a stance against the legacy identifier, considering that Mozilla’s Firefox started limiting cookies back in 2013 and Apple’s Safari followed suit in 2017. Dig into the findings in our report, Identity vs.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Paleo AdTech

MAY 24, 2023

Then a 12-person shop in an unfashionable part of Connecticut, Modem can claim to be the first digital agency, building multi-media, CD-ROM and then internet-focused campaigns for clients such as General Electric and Coors. The world awaited its first ad server, which was forthcoming (see our chat with Kevin O’Connor ).

Media 40

Media Click Through Rate Rich Media Ad Server 40

Lemonads

JANUARY 3, 2021

A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. Agencies The same can be said for ad agencies that want to offer their clients real-time bidding opportunities.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Is it interoperable?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Clearcode

MARCH 1, 2023

The advertiser that showed the ad was AT&T, one of the biggest telecom companies in the US. In 1996, Yahoo first started showing ads on its search engine. Then, around 2016-2017 ad spend on mobile devices overtook ad spend on desktop devices for the first time. The ecosystem isn’t ready for those ads yet.

Advertising 59

Advertising Communications Audience Ad Server 59

VideoWeek

SEPTEMBER 13, 2024

Smartclip Brings SSP Orchestration to Smartx smartclip, RTL Group’s ad tech unit, has introduced supply-side platform (SSP) orchestration within smartx, its proprietary ad server and SSP. News Corp Faced $9 Million Revenue Loss from Ditching Google’s Ad Tech News Corp.

Food 52

Food Ad Tech Media Agency 52

Paleo AdTech

APRIL 19, 2022

He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. His exposure to the ad business began early and at a lofty level, when as a pre-teen he trailed his dad into the offices of Ogilvy & Mather on 8th Avenue in NYC, where Mike Lesser was CEO. 23, 2016.].

Ad network 98

Ad network Agency Ad Tech Ad Server 98

Paleo AdTech

DECEMBER 10, 2023

He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. His exposure to the ad business began early and at a lofty level, when as a pre-teen he trailed his dad into the offices of Ogilvy & Mather on 8th Avenue in NYC, where Mike Lesser was CEO. 23, 2016.]

Ad network 52

Ad network Agency Ad Tech Ad Server 52