VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

Paleo AdTech

DECEMBER 10, 2023

.” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. “G.M.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Clearcode

JANUARY 22, 2023

One of the main features of the cookie law was that websites had to display a banner to inform its visitors that they would create a cookie during the visitor’s session on the website. 2006: Popular ad-blocking software, Adblock Plus, launches. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Paleo AdTech

MAY 24, 2023

.” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually. “G.M.

Media 40

Media Click Through Rate Rich Media Ad Server 40

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. To put that into perspective, the current click-through rate for banner ads is between.02

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

MARCH 1, 2023

The advertiser that showed the ad was AT&T, one of the biggest telecom companies in the US. In 1996, Yahoo first started showing ads on its search engine. Then, around 2016-2017 ad spend on mobile devices overtook ad spend on desktop devices for the first time. The ecosystem isn’t ready for those ads yet.

Advertising 59

Advertising Communications Audience Ad Server 59