Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video.

Demand Side Platform 69

Demand Side Platform Ad Server Marketing Media 69

VideoWeek

JUNE 12, 2023

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

VideoWeek

OCTOBER 6, 2023

Altice acquired the ad tech firm in 2017 for €285 million. ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The company said publishers can activate A/B testing with a single click.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Lemonads

JANUARY 3, 2021

A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. This is the reason why almost all RTB-capable platforms have signed on to use the OpenRTB protocol! Check here below!

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101