Martech

SEPTEMBER 17, 2024

9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server. Google runs the ad exchange connecting the two. Google’s defense: Disputed the definition of open-web display ads. Day 1: Accusations and badgering of witnesses (Sept.

Header Bidding 110

Header Bidding Ad Server Ad Exchange Advertising 110

MediaFuse

MARCH 21, 2017

These SSPs helped publishers aggregate their ad network demand into one platform. In 2017, the rise of header bidding has left publishers with a highly advanced, yet familiar problem: how to efficiently manage multiple demand sources. Features of Header Bidding Wrappers.

Header Bidding 52

Header Bidding Ad Server Ad Ops Ad network 52

InMobi

NOVEMBER 5, 2018

In-app header bidding is all the rage today.¹ Based on our research, here are six key takeaways: 1) The App Monetization Status Quo Isn’t Working The current approaches that apps are commonly taking in regard to ad monetization are just not cutting it anymore. percent more ad sources. 48 percent more ad revenue.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. What’s The Current State of In-App Header Bidding? App publishers are struggling with app monetization via ads, so in-app header bidding and unified auctions are here to help.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Lemonads

JANUARY 3, 2021

A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69