Digiday
JULY 28, 2022
In fact, they have decreased their use of both since Digiday last surveyed them in 2017. The number of publishers using VR and AR has decreased significantly since 2017. More than 50% of publishers had used some type of VR in 2017, but less than 20% do so now. Everybody was implementing and experimenting with AR and VR.
Clearcode
NOVEMBER 22, 2022
SingTel acquired Amobee, an AdTech company that helps advertisers purchase ad space across websites and mobile devices, in 2012 for $321 million. in 2017 for $4 billion with plans to create a multibillion-dollar media empire. Why Did SingTel Sell Amobee? Why Did Verizon Sell Yahoo!? Verizon acquired Yahoo!
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Martech Series
NOVEMBER 23, 2022
Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. This represents the culmination of everything we have been trying to do since 2017, and we’re really excited about the industry-wide ramifications.
InMobi
JUNE 8, 2018
The percentage of firms worried about fraud specifically on their video ad networks rose from 33 percent in 2017 to 48 percent this year. The questions for everyone in the digital ad space then becomes, what can be done to combat ad fraud, and can it ever be stopped for good?
Lemonads
JANUARY 3, 2021
A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. Check here below! This is the reason why almost all RTB-capable platforms have signed on to use the OpenRTB protocol!
InMobi
JANUARY 17, 2019
In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. market and grow a whopping 500 percent between the second and third quarters of 2018.
NewProgrammatic
FEBRUARY 24, 2022
In 2017, there was a series of incidents where ads were displayed next to offensive content on the YouTube platform. Private deals and buying directly from a publisher is a strategy that allows for complete control over the ad space and its context. In that case, the quality of the ad space depends on the publisher.
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